Last year’s ABS Business Forum led salon and spa owners into a deep understanding of the beauty client’s mind. The journey continues Sunday, March 13, with “Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog.” Presented by America’s Beauty Show and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three separate sessions to share information and ideas on how to get back your clients, grow your business, gain more of clients’ beauty dollars and retain new clients.
According to the latest American Express Spending & Saving Tracker, more than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on ...
In the final hours of 2010, Congress approved many tax provisions that are likely to impact beauty professionals and employers throughout the U.S.
The most challenging aspects of putting together each SALON TODAY 200 issue is the careful selection of cover ‘models’ and the design of the composite cover. Essentially, it’s a big jigsaw puzzle, since we’re taking a number of submitted portraits that were never intended to work together and trying to create one seamless image.
At Juut Salonspa Uptown in Minneapolis, Minnesota, walk-ins are welcomed—especially in evenings when the academy’s New Artists take appointments between 4:00 and 8:00 p.m. But one recent, unexpected ‘guest’ who drove through the salon’s front window taking two passersby with him, proved to be a real-life customer service exercise for the salon’s staff and students.
It’s that special season again: the season of crowded stores, whiny kids, irritable customers, and stressed-out employees. If you’re a business owner—in any industry but especially in the retail segment—the holidays are a precarious time. When fuses are short and wallets are shrinking, customers expect great service, says author Maribeth Kuzmeski. Fail to provide it, or fail to instantly implement a recovery plan on those occasions when you do drop the ball, and you may find yourself experiencing a not-so-merry 2011.
As salon owner Terry Folawn took account of all the specials retailers in her area were offering for Black Friday this year, she decided to implement her own version at The Spa @ Folawn's in San Antonio, Texas. From 6 a.m. to 8 a.m., clients who purchased a $100 gift card received a second $100 gift card for free. For the rest of the day, the not-so-early risers who purchased a $100 gift card received a $25 gift card.
It's the majesty of the centrally-located, 14-foot Christmas tree that first strikes clients to Salon Roux, in Paso Robles. But on closer examination, it's the tree's 60-plus 'ornaments' nestled among the garlands and lights that leave clients in awe. For each one of the formally-printed, cream-colored ornament cards details a individual donation, from B&B getaways to bundles of beauty products to private tours and tastings at local wineries.
I squeezed in a little holiday shopping one day this week and it didn’t take me long to pick up on a little trend I’ve nicknamed impulse charity. Most likely you know what I’m talking about—it’s that sneaky little add-on during the financial transaction at the cash register.
In the ongoing blog series, "Owners Forum," Karie Bennett, owner of Atelier Salon and Spa and Atelier Studio in San Jose, California, helps a future salon owner decide on the perfect location for her new venture:
At some point in our careers, we all face an obstacle or change that we cannot overcome alone. Though difficult to reach out for help, it is even more difficult to find the right kind of help from the hundreds of salon and spa business consultants hanging shingles on the internet. Sherry Minnard, professional content development manager for Miladay, suggests you narrow your search to a smaller group of professionals who consider themselves coaches, for you and your business.
Ringing up retail and slamming services during the holiday season can be exhilarating, yet it also can be exhausting. It's a great time of year to give your staff a little quiet inspiration every day.
Five years ago, Kaitlyn Kuehn began her cosmetology career at Martin's School of Cosmetology before being discovered by Tina Morschauser, co-owner of Rejuvenation Spa in Madison, Wisconsin. In that relatively short time, Kuehn has turned herself into a $100,000 a year stylist. Lindsey Sekeres, the spa's guest coordinator and an up-and-coming reporter, recently interviewed Kuehn, asking what's led to her amazing success in such a competitive and self-motivated industry:
What are you doing November 2? I hope you'll be joining me in exercising your right to vote!
The Internet is a big, limitless place where the rules of everyday life don't always apply. You can say whatever you want to say...right? Well actually, no, you can't—or at least, you shouldn't. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the "real" world, there's a right way and a wrong way to behave in the online world, too. In fact, says Barry Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.
Keith Ferrazzi’s best-selling book Never Eat Alone proved that relationships are critical to our business success. After the book was published, the author discovered that the success of your external relationships can be predicted by the strength of your relationships with the two or three people who are closest to you. In his new book Who’s Got Your Back?, Ferrazzi helps you create a path to success by creating an inner circle of “lifeline relationships,” those deep, close relationships with a few key trusted individuals who offer the encouragement, feedback and generous mutual support to help you reach your full potential.
