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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

The Changing Color Landscape

Luxury home hair color lines, customized DIY color, and haircolor websites—David Adams and Virginia Meyer, the founders of Red Chocolate discuss your new color competition and how you can customize your services for a can't-beat experience.

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In The Know|News|Oct 13, 2011

Learn How to Market through Facebook

With nearly 750 million users on Facebook, it is no longer a question of whether your salon should have a presence there, but how to do it. In a free webinar sponsored by the National Association of Eco-Friendly Salons and Spas, Social Media Coach and Strategist Kathy Sipple will demonstrate how to make Facebook a smart and sustainable part of any salon marketing program.

In The Know|News|Oct 12, 2011

Creating Demand for Your Salon

As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.

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Diana Schmidtke with Stacey Soble

As Hollywood's leading stylist for male celebrities, Diana Schmidtke knows men, and in this exclusive podcast with SALON TODAY's Stacey Soble, she opens up about what it's like to work on a film set, how she's involved with John Paul Mitchell Systems' MITCH launch and what your male clients really think.

Strategic Gratitude

With his roots in a salon family and a business degree from Boston University, Israel Cronk brings an interesting blend of spiritual creativity and analytical thinking to his role as general manager at Bangz Salon and Wellness Spa in Montclair, New Jersey.

In The Know|News|Aug 8, 2011

Off With a Bang

At a distributor meeting held before2011 Cosmoprof, Rick Kornbluth, president and CEO of Cutter and Stiles (an umbrella company that also includes Kevin Murphy), announced the launch of Bangstyle.com, a new, hip website to introduce stylists around the country to the Bangstyle movement.

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