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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
A few years ago, as the market was crashing, banks were going under and the general population was panicking, David Wagner found himself in a different kind of crisis—he discovered he had cancer and soon was fighting for his life. In his presentation at Serious Business 2011, the now-healthy founder of JUUT Salonspas and author of Life As a Daymaker plans to share what he learned from the experience and how it relates to business.
As the best-selling business author of "Never Eat Alone" and "Who's Got Your Back," Keith Ferrazzi is the world's foremost expert in business relationships. As a preview of his upcoming presentation at Serious Business, Ferrazzi discusses how his strategies apply to the salon world.
David Wagner, owner of JUUT Salonspas and the author of "Life As a Daymaker," shares what his recent experience with cancer taught him about his life and his business.
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy...only to find that their valiant efforts are not getting the results they had hoped. If you're looking for fans, followers, and friends to build a Social Nation around your business, don't panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
It’s good to stretch beyond your comfort zone, and in September I stretched beyond mine when I join the Professional Beauty Association and a host of salon owners on Capitol Hill to lobby our representatives on The Small Business Tax Equalization and Compliance Act. After a full day of lobbying, we joined more than 144 volunteers in offering complimentary beauty services to members of Congress and their staffers at the Professional Beauty Federation's 11th annual Welcome to Our World. (The Professional Beauty Federation is an organization that represents the interests of the professional beauty industry—Federation members include the Professional Beauty Association, International SalonSpa Business Network, American Association of Cosmetology Schools, International Spa Association, JCPenney Salons and OPI Products.)
Style-savvy clients look toward their salon to interpret the latest seasonal trends, but keeping on top of trends can be a full-time job. SALON TODAY loves this idea from Jack and Joelle Ray, owners of Samuel Cole and Salon Moxie in Raleigh, North Carolina:
In today's competitive and often uncertain business climate, it's critical that salon owners and managers tap into every resource available. One of the most often overlooked resource is the distributor sales consultant (DSC). You may view your DSC as just a salesperson—which of course he or she—but you must also remember that your success equals his or her success. Many DSCs are well-trained in the art of marketing and sales, and can can serve as excellent advisers.
What's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.
The fast-paced, ever-changing social media scene keeps even the most tech-savvy salon owners on their toes. To give you the landscape, salon today gathered the latest stats.
In June, I wrote the following column about how Van Halen's David Lee Roth used to hide a clause about brown M&Ms in his contract to make sure that venue's organizers read and digested the contract's details. Since then, a handful of readers contacted me to share their own brown M&M stories, which makes me want to hear more!
Salon apps the next tech frontier in a world where technology is constantly evolving, these owners are the pioneers.
After the North American Hairstyling Award winners excitedly claimed their trophies Sunday evening at Cosmoprof/PBA Beauy Week in Las Vegas, MODERN's Maggie Mulhern and SALON TODAY's Stacey Soble showed them how to leverage the opportunity during a class held Monday morning.
I truly loathe those necessary trips to California's Department of Motor Vehicles (DMV). When I moved to this state two years ago, it required three separate trips and a total of six hours of waiting in line to get our family's three cars registered. But, it was the seemingly unfriendly, uncaring attitudes of the DMV staff that sent me over the edge. Realizing that another long wait, a written test and more crankiness was in my future, I've been resisting going in to get my actual driver's license changed.
Over the past year, the SALON TODAY team has had multiple opportunities to interact face to face with salon owners, including Serious Business, ISSE, America's Beauty Show, the Premiere Orlando Beauty Event, and most recently the Harms Millennium UGC. Each time, we've solicited feedback from owners regarding the big changes we made to the SALON TODAY 200, and we addressed questions from owners about how the can improve their chances. In an effort of fairness, I wanted to share my advice with everyone!
As a group, the 20 finalists of the 2010 SALONS OF THE YEAR breathed some new life into the beleaguered construction business, spending a combined $13 million on renovation and build-out costs. The average design investment was $652,186.
Calling all competitive stylists eager to showcase their creativity! Studio Wish Salon and Colour Cafe, owned by Rowena Yeager, is organizing and hosting, "Hairy Affair," a charity runway competition to be held at the Anatomy Nightclub in Cleveland, Ohio. Three grand prizes will be awarded at the end of the competition—paid trips to Beauty Week 2011 in Las Vegas, Nevada, including tickets to National Hairstyling Awards, PBA Symposium and Cosmoprof North America.
