Creating Demand
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Shocked Silent
ONE THING I’VE LEARNED in covering this industry the past 17 years is you all love to share. I never have a problem calling an owner and soliciting a quote.
by Stacey Soble
Learn How to Market through Facebook
With nearly 750 million users on Facebook, it is no longer a question of whether your salon should have a presence there, but how to do it. In a free webinar sponsored by the National Association of Eco-Friendly Salons and Spas, Social Media Coach and Strategist Kathy Sipple will demonstrate how to make Facebook a smart and sustainable part of any salon marketing program.
by Stacey Soble
Creating Demand for Your Salon
As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.
by Stacey Soble
Stacey Soble with John Harms
The president and founder of Millennium Software shares the story of Angela and Amber Cope, twin hair stylists who are pursuing their dream of racing in the NASCAR Nationwide Series and how Millennium became their new sponsor.
by Stacey Soble
With Millennium's Help, Twin Stylists Pursue their NASCAR Dream
This October, we are committed to celebrating the powerful and inspiring women in the professional beauty industry in the pages and on the websites of both SALON TODAY and MODERN SALON. Recently, I learned the story of Angela and Amber Cope, ...
by Stacey Soble
A Soft Rumble
This month we celebrate the thousands of talented, fierce, passionate, visionary and leading women in our industry.
by Stacey Soble
Diana Schmidtke with Stacey Soble
As Hollywood's leading stylist for male celebrities, Diana Schmidtke knows men, and in this exclusive podcast with SALON TODAY's Stacey Soble, she opens up about what it's like to work on a film set, how she's involved with John Paul Mitchell Systems' MITCH launch and what your male clients really think.
by Stacey Soble
Charles Penzone Named Millennium's Next Be-Cause Honoree
Millennium Salon Software is happy to announce that beauty icon, Charles Penzone, is the newest Be-cause honoree.
by Stacey Soble
Strategic Gratitude
With his roots in a salon family and a business degree from Boston University, Israel Cronk brings an interesting blend of spiritual creativity and analytical thinking to his role as general manager at Bangz Salon and Wellness Spa in Montclair, New Jersey.
by Stacey Soble
Off With a Bang
At a distributor meeting held before2011 Cosmoprof, Rick Kornbluth, president and CEO of Cutter and Stiles (an umbrella company that also includes Kevin Murphy), announced the launch of Bangstyle.com, a new, hip website to introduce stylists around the country to the Bangstyle movement.
by Stacey Soble
Temporary Tattoos: Now You See It, Now You Don't
According to a study conducted by the Pew Research Center in 2006, 36 percent of Americans between the ages of 18-25 and 40 percent of Americans between the ages of 26 to 40 have at least one tattoo. The ink-embellished definitely represent a significant part of the American public, and the professional beauty industry is starting to take notice. In the past years, temporary tattoo kits and special lotions designed to help maintain tattooed skin have popped up at industry trade shows.
by Stacey Soble
Musical Moves: How to Build the Perfect Sound for Your Space
Michael Smith knows music. He started his career as a DJ, performing with artists such as Rihanna, The Killers and Kanye West at events ranging from the Oscars to the Olympics to South by Southwest. That's not to mention his gigs at luxury events for top brands like Chanel and Vanity Fair. Five years ago, he took his skills of musical selection in a different direction with The Playlist Generation, curating the background tracks for elite clients around the world. (Think The Standard Hotels, Intermix, the Salvatore Ferragamo runway and even coordinated test drives for Jaguar.)
by Stacey Soble
Happy Birthday to the ST200!
The SALON TODAY 200, the competition that celebrates salon business success, is celebrating its 15th birthday, and you don’t want to miss the party!
by Stacey Soble
Strategies for Tackling the ST200
In my travels to different trade shows around the country this year, I’ve had the opportunity to discuss with owners their processes for tackling the new ST200 application. I’ve had owners tell me they divide up the categories and assign them to different teams in their salon. I’ve had others tell me they try to tackle a category each week. And, I’ve had others express that although the task is tedious, the application process is always a good exercise in self-examination.
by Stacey Soble
SalonCam: Opening a Window to Your World
When I first interviewed Mitzi Bishop, owner of Bishop's Salon and Day Spa in Nashville, Tennessee, it was the early 1990s and she had just filmed and produced a VHS tape instructing clients how to do a great blowout at home. Back then, it was a great idea for supporting the sale of retail products, helping clients look their best between appointments and differentiating her salon from her competitors. Today, it's still a great idea, but one Bishop has continued to evolve with new technology.
by Stacey Soble
The Miracle Hair Worker
I was so excited when my 16-year-old daughter Rachel tried out for and made the high school diving team. But two weeks after practice started, and she could no longer pull a comb through her hair, I was rethinking that decision. Two hour, daily practice sessions in a chlorine-saturated pool left her blonde strands tangled, dry, dull, gummy and a little green.
by Stacey Soble