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Web Editor
As the Web Editor, Lauren Salapatek manages the creation, production and editing of all editorial online content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, products, trends and more.
MODERN SALON Editors will be covering Cosmoprof North America (CPNA) and PBA Beauty Week this upcoming weekend, Saturday, July 13 to Tuesday, July 16, 2013 at the Mandalay Bay Resort in Las Vegas. Editors will be reporting product and event news to our Facebook and Twitter accounts. Plus, we will be posting to modernsalon.com around the clock! if you are attending the show this year, make sure you stop by MODERN's booth #D9099.
BIOBLISS’s new skincare line is suitable for all skin types and works for women and men of every age. The system delivers results for preformed wrinkles without an invasive treatment and can also serve as a preventative step to avoid wrinkles and fine lines from forming.
Ulta Beauty announced today that its Board of Directors has unanimously appointed Mary Dillon as Chief Executive Officer and a member of the Board of Directors, effective July 1, 2013. Interim Chief Executive Officer Dennis Eck will step down from his role at that time.
The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.
If you’ll be updating your salon or spa in the near future, here’s a quick peek at some of the newest furniture and equipment items to hit the market, plus some shopping words of wisdom for the industry’s leading designers.
Salon décor photos, salon tours, best business tips and practices, retail and marketing advice, industry news, event information and more is all at your fingertips now with SALON TODAY’s Facebook (facebook.com/salontoday)!
Millennium Software and Transworld Systems recently announced a joint offering to provide clients an integrated solution to manage accounts receivable and increase cash flow. This integration is designed to automate the process, reduce overhead costs and produce clear and concise reporting.
Vito Mazza Salon & Spa recently hosted a holiday “Season of Giving” fundraiser to give back to the local communities affected by Hurricane Sandy. The December calendar of events included donating 10% of all gift card and retail purchases, a cut-a-thon, toy drive, coat and food drive.
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.
Advice from Valorie Reavis of Linkup Marketing about digital loyalty schemes that salons can use.
CosmoProf, a division of Beauty Systems Group, LLC and leading provider of professional-only salon products and support, recently announced an exclusive partnership with Schedulicity, which deals with online appointment scheduling for small businesses.
Free business-boosting webinars crafted to help salons push up revenue and attract high-yield clients will be offered from Shortcuts every month during 2013. Twice a month, experts in their respective areas will explore ways to work smarter, from how to market effectively to get new clients to how to measure success against similar salons in similar areas.
One in every 13 people worldwide are active Facebook users, according to onlineschools.org. That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Read about why you should consider creating two separate Facebooks, and get tips and tricks of what you can do to boost your portfolio with the help of the one and only--Facebook.
Check back to see what new tip we added! (This article is updated frequently.)
The Beauty Bus Foundation, who delivers free beauty services to chronically or terminally ill men, women and children and their caregivers for a day, is setting a goal of 100 donations on Giving Tuesday.
For 2013, Cosmetologists Chicago has revamped and re-energized the STARS photo competition. New categories for 2013 include: Makeover Expert, ColorAmerica Colorist of the Year, Hair Fashion Visionary-Avant Garde, Texture Champion, Day to Night, Men's Look Champion, International Nail Technician of the Year, RISING Star of ABS 2013 and the Ultimate Stars Award.
Eufora stylists and educators from all over North America gathered in San Diego for Eufora International's first North American Leadership Conference. The two-day, VIP educational event was created to energize the company's legions of educators and assist them with furthering the mastery of their craft to inspire stylists across North America. Guests enjoyed a mix of advanced business and technical education, in addition to four awe-inspiring runway shows.
