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Web Editor
As the Web Editor, Lauren Salapatek manages the creation, production and editing of all editorial online content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, products, trends and more.
The Marilyn Brush has added new ceramic coated aluminum barrel brushes to their current product lineup—the Hot Flash. These brightly colored brushes come in three sizes for different hair types and lengths, creating different styles and finishes.
All through her professional life, the master colorist and industry icon Beth Minardi has been working toward realizing her biggest dream: to create a superior approach to hair coloring. With Joico's help, this dream is now realized with the launch of her own hair color line, Beth Minardi Signature – a rich, advanced performance professional hair color system featuring 56 dimensional, high-shine shades.
Cricket Company is extending the award-winning Ultra Smooth Comb Collection with the launch of brand new Ultra Smooth Cutting Combs.
Super Storm Sandy left many areas devastated as it roared through the tri-state area recently. Millennium Software, a NJ based company, is still trying to get everyone back on their feet.
The Midwest International Salon and Spa Exposition 2012 (ISSE) was held Sunday, Nov. 4 and Monday Nov. 5 at the Donald E. Stephens Convention Center in Rosemont, Illinois, and just like last year, MODERN Editors were on the scene covering all of the major events. This year’s ISSE Midwest show was rich in product and technological innovations, fashion-forward styles and trends, educational opportunities, stage presentations and more.
Since it’s the season of giving, what add-on services can stylists give to clients? What are ways salon professionals can thank clients for their patronage?
Modern is building a collection of funny beauty-industry posts on our Facebook page (labeled "Industry Funnies") and our Pinterest board (labeled "Just For Fun")! For the past year Facebook fans have been posting quirky and funny E-cards, photos and sayings, now we want to give a shout out to the MODERN SALON community to post yours if you haven’t yet.
In preparation for the fall/winter red carpet season, Celebrity stylist and Matrix Artistic Educator Nathan Rosenkranz has identified these key trends he believes will suit many of the high-profile models and actresses who turn to him for pre-event primping.
The Professional Beauty Association (PBA), producers of the North American Hairstyling Awards (NAHA), has announced two category changes starting in 2013: Competitors can now enter in the new “Men’s Hairstylist of the Year” category and make-up artists can enter in the “Make-Up Artist of the Year” category without a nomination of a hair stylist.
Kelsey Deuel is an up-and-coming young artist currently practicing at Savvy Salon and Day Spa in Cornelius, North Carolina, and recently took home the gold from Wella Professional’s Trend Vision, Young Talent category for 2012. As a result Kelsey and her team will represent the US in Madrid, Spain vying for the big win—International Trend Vision Young Talent Category.
After sponsoring a child in Thailand for the past three years, Sandra Carr, co-owner of Scheer Professional in Wistor, Ohio and Artistic Designer for Matrix, decided to take a Mission trip to Thailand where she taught the fundamentals of hairdressing to those working in an orphanage and a salon owner eager for education. Read this Matrix Chairs of Change story.
Sebastian Professional’s What’s Next Awards (WNA) is now open and looking for new and established talent to create “What’s Next” in the professional hair industry. See how you can enter.
How do you keep a client coming back for your nail services? Stand out from the rest. By upgrading your clients’ nail service, you will not only win their loyalty and trust, you will keep them coming back—and that’s more money in your pocket! CND nail expert Candice Manacchio, provides us with her top ten nail upgrades for increasing profitability.
When connecting with a client first organize your thoughts, get to the point, and translate what you have to say into benefits for the client, ask questions to involve the listener, be real and be enthusiastic.” According to Glenn Milliet, when you are conducting a consultation it’s like being at the theater. Follow his tips below to conduct the perfect consultation.
E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.
Having recently marked the one year anniversary of the salon shooting tragedy in Seal Beach, California, and now two more tragedies at salons in Milwaukee, Wisconsin, and Clearwater, Florida, in the past week, domestic violence continues to plague our society and was a root cause in all of these incidents. Learn how to pledge your support to end the violence.
Joico is inviting college students across America to celebrate the iconic ponytail and demonstrate their school spirit in their Ponytail Challenge. See Joico's top ponytail picks!
