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Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
The coolest hair show in the country is one you probably haven’t heard of yet. It’s location changes with every new event, no traditional marketing is used to advertise it, and it’s not affiliated with any manufacturers.There ...
When a salon’s service providers start reaching full productivity, an owner’s usual next step is to mentally start envisioning his or her brand in a bigger location or an additional one. But the smartest course to profitability lies ...
Providing answers to hair challenges is a stylist’s main priority. However, there’s one problem many salons have yet to regularly address—thinning hair. Although carrying a line of products for thinning hair is a good start, ...
In the past five to 10 years, hair extensions have evolved from a fad to a must-have service for many women. Whether they’re fashion-forward ladies who want to add flare to their style or guests seeking a solution to thinning hair, the ...
With a healthy clientele and a happy staff, Bobby Cooper Salon in Indianapolis receives a lot of positive word-of-mouth marketing. Throw in a healthy dose of social media, and co-owner Sarah Cooper says it’s their happy guests who are ...
About five years ago, Ian and Beth Weber got their entire Studio Be team together to talk about the concept of core values and how these values could drive the business forward. “We wanted a road map to govern decisions and conduct ...
It isn’t often a single owner of one small salon can influence the entire beauty industry with his actions. But Jerry Gordon, owner of J. Gordon Designs in Chicago, was a powerful voice for decades who made a big impact with his ideas, his ...
It isn’t often a single owner of one small salon can influence the entire beauty industry with his actions. But Jerry Gordon, owner of J. Gordon Designs in Chicago, was a powerful voice for decades who made a big impact with his ideas, his ...
When Jerry Gordon, who owned of J. Gordon Designs in Chicago, Illinois, with his wife Karen, passed away suddenly this past November, Karen was overwhelmed by the huge response she received from the beauty industry after posting the news on ...
Karie Bennett, owner of Atelier Salon and Atelier Studio near San Jose, California, is no stranger to opening salons. She has built out new locations three times as a salon owner.But when it came to opening a third location, everything was ...
The word luxury conjures up lots of images—a gleaming Rolls Royce parked in front of an opulent mansion; champagne frothing over an expensive crystal glass; and fine leather handbags stitched by hand.Luxury can also be applied to ...
Launching a luxury brand is tough. Launching a luxury brand in the midst of a recession might be madness. For Daniel Kaner and Tev Finger, founders and co-presidents of Oribe, launching a luxury brand in 2008 turned out to be a stroke of ...
When Elaine Travis, owner of Lux Color Lounge in Conshokocken, Pennsylvania, saw a promotional e-mail about the first Stages workshop in 2012, she signed up.“At the time, I was struggling to get started teaching in the beauty ...
Brenton Lee started his career as an educator when he was only 18 years old and fresh out of beauty school.“I love to share and be in front of people,” says Lee, who owns Brenton Lee Salon in South Pasadena, California. “I love ...
Jeff South, owner of Intrigue Salon in Marietta, Georgia, was already a successful educator for Goldwell when he met Bonnie Bonadeo and heard about Stages.By opening up his salon space at night for educational events, South also founded and runs ...
Making a career change frequently requires a major leap of faith. After years of planning events like the North American Hairstyling Awards for the Professional Beauty Association (PBA), Bonnie Bonadeo was ready to take her own leap.About five ...
When clients walk through your door, what’s their first impression? Do you have posters with trendy women’s styles in the window? Is your décor feminine? Are your products in soothing shades of pastels? Do you have a wide array of ...
