How to Get Noticed: One on One with Harris Shepard
PR Guru Harris Shepard guides salons and spa owners in the public relations outreach efforts.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Bay Area Student Hairstyling Awards Are Announced
The Bay Area Student Hairstyling Awards (BASHA) announce the winners of their student competition.
by Anne Moratto
Earthly Body Installing New Solar Energy System
Earthly Body has contracted woman-owned Independent Energy Solutions, Inc. to install custom Photovoltaic System at the company's 50,000 sq. ft. facility. Estimated reduction of C02 emissions is equivalent to planting 31.4 acres of trees.
by Anne Moratto
Sold-Out Farouk International Conference in Cancun, Coming Soon!
The Farouk Systems Conference will take place in Cancun, Mexico, August 23-26. It brings together Farouk partners and hairdressers from around the world.
by Anne Moratto
Thousands Join Paul Mitchell in Las Vegas for The Gathering 2013
An annual get-together for Paul Mitchell salons, stylists and schools draws thousands for two days of education and inspiration.
by Anne Moratto
Revlon Purchases Colomer Group for $660 Million
Reversing a sale from a decade ago, Revlon is getting back into the professional side of the beauty biz in a big way, with the reported acquisition of Colomer Group, the global beauty company which includes CND, American Crew and Revlon Professional (currently a licensed brand) for $660 million.
by Anne Moratto
Sport Clips CEO Gordon Logan Receives VFW C Award
The Veterans of Foreign Wars (VFW) presented Founder and CEO of Sport Clips Haircuts Gordon Logan with the James E. Van Zandt Citizenship Award at its annual convention.
by Anne Moratto
ORLY Reveals New Look, New Campaign
Take a look at the changes happening with ORLY.
by Anne Moratto
New Face of Sexy Hair Is Global Icon, Marilyn Monroe
With a clever invitation ("Sexy Hair will reveal its partnership with the sexiest woman of all time") guests at the Sexy Hair press conference during CosmoProf North America in Las Vegas learned that Marilyn Monroe will be the face of Sexy Hair's upcoming advertising campaign.
by Anne Moratto
WATCH NAHA Winners React to Their Win
Holding their trophies, obviously delighted, some stunned, all moved, the winners of the North American Hairstyling Awards announced live in Las Vegas on July 14 share their thoughts moments after winning in these super-short videos.
by Anne Moratto
Dermalogica Brings On District Manager for the Sun-Belt States
Brenda Opatz, a licensed skin therapist, sales trainer and educator, has recently joined the Dermalogica team as District Manager for the Southwest / Mountain sales territory,
by Anne Moratto
ColorProof Launches New Artistic Specialist Program
ColorProof Evolved Color Care has recently unveiled a new Education initiative with the launch of the Artistic Specialist Program.
by Anne Moratto
Social Media at The Studio: Wella HQ Hosted "Building Your Brand"
Kelly Ehlers, President of Evoke Brand Strategies and a Guest Blogger on MODERN SALON. Ehlers recently taught a class on how hairdressers can harness the power of social media to build their brand at Wella Headquarters
by Anne Moratto
Raun Hairdressers and Day Spa Win Wella Charity Challenge
Wella, the salon professional division of P&G, announced Raun Hairdressers and Day Spa in Willoughby, Ohio as the Hairdressers At Heart Charity Challenge Grand Prize Winner. Ruan’s event planner Maria Dietz and co-owner Nicole Joeright will receive the $10,000 grant for their compelling dedication to community outreach programs benefiting the American Heart Association.
by Anne Moratto
WATCH: New TN Law Could Harm Consumers, Students and Salons
A new law in Tennessee allows students to cut their school hours in half by allowing them to do the other half through an apprenticeship.
by Anne Moratto
Joico & Charles David Salons Celebrate Partnership with Symposium
Members of the Joico team joined the Boston-based Charles David Salon and Spa groups for the first annual Joico Symposium.
by Anne Moratto
PRAVANA Introduces New and Improved Smartphone App
PRAVANA releases their revamped ChromaSilk Hair Color Formulator & Cost Comparison Calculator, a collection of tools designed to help salon professionals with their everyday hair coloring needs.
by Anne Moratto