What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
by Shanalie Wijesinghe
Taking advantage of every management course she can get her hands on, Jessica Thomas has become an irreplaceable leader at Venue Salon and Sap and it all started with an email.
Christina Kirkey, owner of Pinup Studio, develops The Stylist Playbook, and it's working. For the first time, every one of her team members is on track to hit their annual goals.
by Christina Kirkey, Pinup Studio
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
As Owner David Wagner celebrates the 40th anniversary of Juut Salonspa, he reflects on how the industry has evolved over the decades, and how his Daymaking philosophy has stood the test of time.
by David Wagner, Daymaker and Founder of Juut Salonspa
The beauty industry has achieved a historic victory with the passage of the No Tax on Tips Act as part of the One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025. For the first time in decades, beauty professionals and salon owners now enjoy the same tax benefits that restaurants have received since 1993. Learn the ins and outs of the new legislation.
by Yan Wang, Azarvand Tax Law
Now in its 29th year, the SALON TODAY 200 is a landmark business competition that celebrates salon success, growth and best practices. The 2026 application is now open, with an extended deadline of November 15, 2025!
Coming up through guest services at Grove Salon, Shannon Bland helps team members hit their benchmarks, keeps guests happy and coming back again and again, and supports retail sales.
The quality of your salon business is determined by the quality of your decisions, the quality of your decisions is determined by the quality of your thinking, and the quality of your thinking is determined by your business creativity. In this thought-inspiring blog, Dr. Leon Alexander explores how your business creativity will lead the future of our industry.
by Leon Alexander, Ph.D., Eurisko Design
Being relevant keeps your clients coming back for more, ensures your work is inspirational and pushes your business forward. HOB Academy's Akin Konizi shares five strategies for staying relevant.
by Akin Konizi, International Creative Director at HOB Academy
A change of seasons is the perfect time to introduce your clientele to a few new services, then assess which ones to add to your permanent spa menu. La Paloma Spa in Tucson come up with a variety of new packages for besties, men and couples. Check them out.
by Staff
Working in beauty doesn’t have to hurt. Learn how Somatic Movement helps hairstylists, lash artists, and other beauty pros release tension, improve posture, and extend their careers.
by Heather Hughes
Loyalty and dedication have set Christing Scovotti apart as a valuable leader at Interlocks Salon. Find out how she rose from front desk concierge to Chief Operating Officer, helping to shape the business over the years.
by Mya Shepard
One is implusive, experience-driven and FOMO-filled. The other discipined, calculated and security seeking. Kati Whitlege shows you how to tailor the experience, conversation and retail recommendations to both.
by Kati Whitledge, Mya
Attending Data-Driven Salon Summit and the SALON TODAY 200 Award dinner last spring made an incredible impact on Owner Ashley Boehler, resulting in big changes at Revive Salon & Day Spa in Findlay, Ohio. We invited Asley to blog about her experience.
by Ashley Boehler, Revive Salon & Day Spa
Author and Lifestyle Coach Mark Reinisch's new book challenges the outdated 'work ethic' model, which values success over health, happiness, and the soul. His antidote: wellness ethic lifestyle design--a bold, practical approach to building a life that works for you, on your terms.
When it came time to reinvent, research showed that Kenneth's Salon and Day Spa's younger guests weren't interested in their mother's day spa, while their older demographic wanted maintenance services that were performed more quickly. The result? An open concept bar with four facial bar chairs, one head spa, four pedicure chairs and eight nail stations.