
Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
The company celebrated this milestone from the Environmental Working Group as it launches one of the cleanest, safest, and most scientifically advanced mineral SPFs on the market.


Epicutis, the science-driven skincare brand by biotech innovator Signum Biosciences, is proud to announce is proud to announce thatLipid Shield SPF 30 has officially earned the prestigious EWG Verifiedmark, the Environmental Working Group’s highest standard for ingredient safety and transparency.
This verification positions the Lipid Shield among the cleanest, safest sunscreens available, and the only one that pairs EWG-Validated non-nano zinc oxide with TSC (Disodium Tetramethylhexadecenyl Succinoyl Cysteine), Epicutis’ patented super-lipid designed to calm, protect, and repair skin at the molecular level.
“Receiving the EWG Verified designation underscores our commitment to science, safety, and absolute transparency,” says Maxwell Stock, Founder and CEO of Epicutis. “Consumers deserve sun protection that truly puts their skin health first -free of questionable additives, clinically smart, and proven effective. Lipid Shield SPF 30 is all of that and more."
Lipid Shield is the first and only SPF to harness the power of TSC, a biotech-developed active shown to calm visible redness, protect collagen integrity, and support skin’s repair mechanisms under UV stress — even if reapplication is delayed. This unique combination makes Lipid Shield a smarter SPF choice with an added layer of UV protection with .25 percent TSC; half of the concentration found in Epicutis' hero Lipid Serum product.
With 21 percent non-nano zinc oxide, Lipid Shield delivers clean, physical broad-spectrum protection against UVA (aging) and UVB (burning) rays, without systemic absorption or irritation. Its sweat-stable, water-resistant texture stays put, so it will not drip, sting eyes, or slide off skin, even in heat or heavy activity. Ideal for athletes, outdoor enthusiasts and all ages, Lipid Shield supports an active lifestyle with forty minute water-resistant certification.
Unlike many zinc oxide sunscreens, Lipid Shield was designed for cosmetic elegance: it is lightweight, non-comedogenic, and blends seamlessly into a wide range of skin tones (Fitzpatrick I–V) without a heavy feel or chalky white cast.
In addition to TSC, Lipid Shield soothes sun-stressed skin with a botanical complex of licorice root extract, bisabolol (chamomile), and aloe vera leaf, which hydrate, calm, and help mitigate post-sun discomfort.
For more information and additional clinical studies at www.epicutis.com.

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

R+Co partnered with leading K-Beauty labs to create its new Pro Treatments: three skincare-inspired solutions that will transform hair in just five minutes.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

The new functional fragrance brand launches three nervous system mists designed to deliver near-immediate, portable state shifts using the fastest sensory pathway to the brain.

The new products include Biotech Longevity Crème, Barrier Recovery Balm, and IMAGE MD Gentle Cleansing Balm.

The nation's science-backed wellness provider leans into the molecule everyone's talking about and makes it more accessible than ever.

May is Mental Awareness Month, and to honor it we point you to the inspirational writings of Dr. Pieter Nooman, a psychotherapist who worked in suicide prevention and hospice.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.

A new report criticizes the regulations' impact against students and entrepreneurs.

In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.

The launch marks Tricoci’s first external retail marketplace partnership and introduces a curated assortment of 33 products across its skin and hair collections, bringing the brand’s results-driven approach to a wider audience while reinforcing its authority in professional haircare and skincare.

Spas are creating immersive service that reflect a growing shift toward wellness experiences that are transformative and transportive.

Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Boulevard's ePrescribe brings secure electronic prescribing directly into patient profiles, allowing medspas and other wellness practices to manage prescriptions alongside scheduling, charting, payments, and the broader patient experience.