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Christine DiBenedetto and Gilda Santiago in the new Wink Salon
Articles|Oct 2, 2026

Rebuilding a Stronger Business After the Storm

In September 2024, Hurricane Helene completely destroyed 20-year-old Wink Salon's flagship location and 70% of its business. In this exclusive story for SALON TODAY, Owner Christine DiBenedetto shares their two-year rebuilding journey, and how their main location is a different business.

by Christine DiBenedetto, Co-Owner of Wink Salon
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Young girl practicing breathing in the forest
Wellness|Articles|Oct 2, 2026

Even Good Stress Can Wear You Out

Your body doesn't necessarily tell the difference between a promotion and a deadline. In her first wellness blog for SALON TODAY, Wellify Co-Founder Laura Fuqua explains why even good stress has an impact.

by Laura Fuqua, Co-Founder of Wellify
Retail products on a shelf with a stylist and client in the background

What's Really Happening with Salon Retail and How to Reclaim Your Revenue

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

by Alain Audet, VP of Sales and Marketing for SalonInteractive and the KIM Report
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woman in salon scanning product with her phone

The Art of the WOW Experience

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.

by Brittany Dennison, Phorest
Headshot of Kati Whitledge

Appearance Standards are the New Dress Code

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

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