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Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
In today’s uncertain economy—where rising costs, industry changes, and shifting client habits can impact a stylist’s income—having a steady, reliable work situation can make all the difference. In this panel discussion, three experienced stylists share how a stable salon environment has given them consistent income, access to benefits like insurance, and peace of mind. Learn practical ways to evaluate your own career options and protect your future in the beauty industry.
Join MODERN SALON and these expert colorists as we decode the latest in hair color—from what’s trending now to the smart service upgrades that boost your business.
Jump into a webinar with PBA and listen on-demand. It will be a valuable resource to anyone in the industry.
To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.
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On November 4th at 11:00 AM PT/2:00 PM ET, Salon Today Editor in Chief Stacey Soble will lead a discussion between two industry experts exploring how salon professionals can run a more efficient salon by cutting back on waste, pricing services appropriately, keeping it simple, and making it easy for teams to charge fairly so that businesses turn a consistent and reliable profit.
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On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.
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During this webinar, MODERN SALON Media Publisher Steve Reiss shared recent industry research highlighting what your male clientele wants and how to make them your best clients. Men’s hair icon and founder of The Grooming Collective Kurt Kueffner walks you through the steps to perfecting men’s consultations, ensuring their loyalty.
Learn the fundamentals of balayage and easy-to-action tips to benefit your business from balayage expert Nancy Braun
