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Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Sponsored by Phorest
In time for Earth Month, Sustain Beauty Co. publishes its second Marketing Toolkit, which is packed with free resources, including more than 100 ideas for promotions you can use in April and beyond.
According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
The salon’s rebound after the pandemic celebrates the “new” in New York City.
The ongoing pandemic has caused the Canadian salon to pivot multiple times, with its original idea for a “Blonde Book” sprouting a succession of fresh-thinking initiatives.
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.
Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
If the COVID-19 pandemic has you closing your doors for the next two weeks, that doesn't mean you can't continue to work on your business. SALON TODAY gives you a list of ideas.
The World Health Organization's announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners and even their own employees. The founder of the digital communication agency Blue Oceans PR share tips on how to manage this situation.
The secret to keeping your clients happy in your chair and out of the salon!
Sponsored by STX
Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.
One of the best ways to grow your own team is to hire them right out of school and train them in your systems, but how do you get your salon in front of graduating students? Be Inspired's Kati Whitledge offers some key tips for networking with your local cosmetology schools.
Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.
