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In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
New lounge-style design from Minerva delivers spa-grade comfort, modern aesthetics, and fast nationwide shipping.
As salon owners increasingly look to expand into wellness, they will find that small touches can make a big impact.
When it came time to reinvent, research showed that Kenneth's Salon and Day Spa's younger guests weren't interested in their mother's day spa, while their older demographic wanted maintenance services that were performed more quickly. The result? An open concept bar with four facial bar chairs, one head spa, four pedicure chairs and eight nail stations.
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
