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What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
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Since joining Janet St.Paul Studio for Hair and Beauty in February 2025, Grace Fowler has used her natural gift for connection to become a grounded bridge between stylists, clients, and leadership.
Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.
We tip our hats to 2025 SALON TODAY 200 Honorees who are always searching for ways to improve the client experience, including the fun-loving team from Little Fern Salon in Flossmoor, Illinois.
Before he takes the stage at Zenoti's Innergize 2024, MiniLuxe's Tony Tjan pays SALON TODAY a visit to talk about how the brand is leveraging AI to elevate the client experience and preparing itself for franchising.
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Over decades, Salon Owner Shelly Malizola has perfected The Layback Foil Technique, and now she's teaching it to other salons to help them boost their efficiency and profitability while offering a unique client experience.
While making new clients is always a growth strategy, keeping the ones you have is even more sustainable. Coach Dawna Jarvis shows you five ways to keep them coming back time and time again.
For a salon, gaining new clients used to revolve around phone conversations, but now with Artificial Intelligence, a salon can capture new appointments via texting even when the front desk is too busy to answer a call or when the salon is closed. Two salons weigh in with their data, proving it's a revenue game-changer.
With a commitment to remarkable comfort and premium features, Takara Belmont's new Yume Suite further elevates clients' favorite part of the salon experience--the shampoo and treatments.
As competition for a client's business heats up, one of the best ways to retain their loyalty is by offering an enhanced experience. Salon Cadence's Ronit Enos shows you five quick ways to craft a better experience.
