The Big Switch Comes to Instagram

The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...

Every Client is the Most Important Client You'll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...

STAMP 2015: Charles Penzone Salons' Social Media Post

The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...

STAMP 2015: Salon Artiff's Single Creative Social Media Post

Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...

STAMP 2015: Eden Salon's Social Media Campaign

InstafamousEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillThe team at Eden had two goals—they wanted to encourage guests to take salon selfies, then hashtag and post the images. And they wanted to appeal to a younger ...

STAMP 2015: Charles Penzone Salons' Social Media Campaign

Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...

STAMP 2015: Inspire Greatness' Social Media Campaign

Story of the WeekInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsAfter attending John DeJulius’ Secret Service Summit in the fall of 2014, LeMonds was inspired to ...

STAMP 2015: Salon Spa W's Social Media Campaign

Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...

STAMP 2015: Pin-Up Curls' Social Media Campaign

Spirit VideosPin-Up CurlsFort Wayne, IndianaOwned by: Erin Raber Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients ...