IN DEPTH: The Social Networking Revolution

Social networking is exploding online. Don’t be afraid, say pros, just jump right in to create communities and build your business.

The Power of Your Words

I'm furious with my mother-in-law's stylist, yet I've never even met her. Although it was unintentional, her careless compliment unraveled six months of pleading, cajoling and persuading on our family's behalf.

2009 Salon Software Guide

Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.

A Little "Me Time"

What do you do to put balance in your life?

Saying Thanks: The New Marketing Strategy of Gratitude

If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.

Designers’ Challenge

Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers’ most pressing questions.

Branding Your Salon's Decor

Consultation with Todd Shea, marketing director for Aware Personalized Branding

Good design influences psychology

When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.

Improve salon client retention by acting faster

One of the most common ways to calculate client retention is to take all the clients (either new or repeat) over a 30-day period, then look forward 90 days to see who returned and who didn’t. But why would you ever want to wait 90 days to know if you lost a client?