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Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Sponsored by Aveda Means Business
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
On the 6th day of the Salon Today 200, we celebrate the salons and spas who lead with the heart, searching their communities for causes where their talent, time and money make the most positive change. Meet the ST200 honorees in the category of Philanthropy.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.
Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.
Sponsored by Donna Bella Hair
Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.
Sponsored by Millennium Systems International
