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So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.
A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
Oh where, oh where do good stylists go when they leave the salon? Salon Today's most recent Beauty Pulse attempts to find out, plus owners reveal the strategies they use to retain clients.
Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.
Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.
Krista Harvey, owner of Studio7 Salon and Spa in Ames, Iowa, describes how converting her salon to team-based pay helped her pull the business out of debt and build a strong and productive culture.
