Expert Advice: Marketing Your Color Services
Marketing your color services in a media-savvy world boils down to beautiful hair and happy clients. Here, industry leaders share their favorite tools for marketing color services.
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SEARCHMENUSEARCHMarketing your color services in a media-savvy world boils down to beautiful hair and happy clients. Here, industry leaders share their favorite tools for marketing color services.
Ginger Bay in St. Louis picks up a STAMP award for it's Spatacular social media contest.
Love Your SelfieUrban BettyAustin, TexasOwner: Chelle NeffTo kick off the Love Your Selfie campaign, Neff installed #urbanbetty decals on all the station mirrors and offered guests a complimentary travel-sized product when they posted and tagged ...
Pick a TeamSalon Art-TiffEphrata, PAOwned by: Sue BurkholderHaving a little fun with the Superbowl, Salon Art-Tiff took a picture of Burkholder and Cindy, the salon’s coordinator, photo-shopped team helmets on them and asked clients if ...
Butterfly Circus artist educators share their favorite social media tips and successes.Iris SmithLUX Salon inStockton, CAWhere to find her: @Glamiris on InstagramFollowers: 145KKnown for: “Creating versatile work and major color ...
Laura KaszoniOn location stylist in Sacramento, CAWhere to find her: @lalasupdos on Instagram, Lala’s Updos on FacebookFollowers: 276K InstagramSpecialty: “Bridal, upstyling and education.”Known for: “Braids, updos and ...
Jay Wesley OlsonThe Bespoke Salon of Scottsdale, ArizonaWhere to find him: @jaywesleyolson on InstagramFollowers: 93KSpecialty: Balayage techniques and progressive colorOn joining the circus: “It’s an amazing platform and it’s ...
Ash FortisXo Hair Studio inVirginia Beach, VAWhere to find her: @XoStylistXo on InstagramFollowers: 129KSpecialty: “Custom tailoring hair—I love being able to give clients one-of-a-kind hair.”Known for: “Creative Color, ...
As David and Alexis Thurston, owners of Butterfly Loft Salons and founders of Butterfly Circus, started hosting dinners with their stylists to discuss social media best practices, they developed a solid list of tips for creating the best social ...
If you’re like most people, at one point in your childhood you fantasized about joining the circus. Perhaps you were drawn to the idea of traveling to distant lands. Maybe you wanted to immerse yourself in a new family of interesting and ...
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...
We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...
The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...
Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...
InstafamousEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillThe team at Eden had two goals—they wanted to encourage guests to take salon selfies, then hashtag and post the images. And they wanted to appeal to a younger ...
Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...