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2024 SALON TODAY 200: Growth, Part Two

In our final day of the 2024 SALON TODAY 200 Alerts, we meet 50 more honorees in Growth. These owners, including Stacey Holmes and Brandie Lohmann, owners of Steel Blade Men's Salon in Albuquerque, New Mexico, have learned to tap into new products, services and trends to build sales, while maximizing the time and talents of their team members.

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2024 SALON TODAY 200: Salon Leadership

In our 8th Day of the 2024 SALON TODAY 200, we meet the honorees who excelled in Salon Leadership, including Luisa G. Garcia of Soleil Salon and Spa in Windham, New Hampshire. These owners know it's a leader's responsibility to develop a vision for the people they guide, then they have to inspire their team to follow that vision.

Building a Brand

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Sponsored by Amex

Paving Her Own Way

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

Sponsored by Amex

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