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To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
