Build a Client Magnet
FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.
FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.
AS A SALON OWNER, IT’S NATURAL TO SEE YOURSELF AS THE ONE PERSON WHO MUST COME UP WITH NEW BUSINESS-BUILDING STRATEGIES. BUT IT’S IMPORTANT TO RECOGNIZE THAT INSPIRING IDEAS ALSO CAN COME FROM YOUR STAFF AND YOUR OUTSIDE PARTNERS. THIS MONTH, WE INVITED LEADERS TO SHARE STRATEGIES THAT KICK-START SALES
MY HUSBAND JON IS something of a tech gadget nut. He’s a little famous at my daughter’s high school for being the dad who flew the drone with the camera over the crowd at the school’s 24-Hour Relay last year and gave everyone a sky-cam view
AS THE OWNER of a thriving business, the leader of your team, and a player in a vibrant industry, you need to shake things up from time to time. It re-energizes your business, draws attention from your community and keeps your staff on their toes.
For a salon business, continually gaining new clients is important, but the simplest, cleanest, most profitable way to really grow your company is to maximize your existing client base.

We all love summer weather and its wealth of outdoor activities, but enjoying all that fun in the sun can keep clients out of the salon. Here are a few ideas for boosting business during the summer slump.
It’s a simple fact of business. For almost every decision you make in your business, there’s a money factor involved.
Strategies' Incubator Day Two on Monday, March 19, 2012. SALON TODAY 200 salon owners returned for another business building day where they were taught how to improve Team Service in their salons and how to implement Team-Based Pay.
Any business is, to a large degree, defined by the personalities who work there. In the best case, harmony and teamwork prevail, but sometimes, the same passionate and committed personalities can also bring unwanted drama.
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.
Before you grab your glass of champagne to toast 2012, make sure you set your business goals for the coming year. Salon today invited Strategies’ Eric Ducoff to help you get started by recommending 12 resolutions for the new year:
In addition to technical education, there’s a wealth of business education at the 2012 Long Beach International Salon and Spa Expo, January 28-30.Salon today tapped three ISSE business speakers to preview their teachings.
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
KEN CASSIDY, founder of Kassidy’s Salon Management Consultants, passed away unexpectedly on October 11, 2011.
ONE THING I’VE LEARNED in covering this industry the past 17 years is you all love to share. I never have a problem calling an owner and soliciting a quote.
AS YOU PREPARE your business for a new year, it’d be helpful to have a little crystal ball in hand—especially for 2012, a year marked by numerous theories and ominous predictions.
AS A TEENAGER, Jane Wurwand worked at a salon in her native United Kingdom as a ‘Saturday Girl,” an entry-level apprentice who sweeps hair trimmings and sorts and sterilizes hair-pins. She fell in love with the business, and when she discovered skin care, she discovered her destiny.