
Thriving in a Shifting Beauty Landscape
In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.
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In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.








With a powerful, AI-driven Aesthetic Before & After Simulator, estheticians can improve their consultations and boost sales by allowing clients to virtually 'try before they buy' suggested skincare services and products.
Through a new subscription-based website, Celebrated Colorist Beth Minardi shares education, answers to technical questions, never-fail formulas, color tips and strategies and suggestions to client conundrums.
The owners and executive leaders of multi-unit salon, barbershop and wellness businesses convene in Austin for the 2025 ISBN conference that addressed generational leadership, AI, best recruitment practices and updates on industry-impacting legislation.
With a classic color palette, stations that are a fusion between Art Deco and Mid-Century Modern, and a playful bathroom, Jade Salon welcomes clients with a home-like atmosphere in Greensboro, North Carolina.
This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.
Now in its 42nd year, the 2025 SALONS OF THE YEAR competition is on the hunt for new and newly renovated salon, spa and barbershop designs. Applications open until June 30th!
Virtual consultations are a powerful way to connect with potential clients, provide expert advice, and attract more clients to your salon. By promoting them strategically across all channels, using interesting and relevant content, and providing social proof, you could soon have an influx of new clients.
From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.