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Concerned about how a slowdown could impact your salon? This Vagaro guide shares practical tips to help you maintain steady revenue, strengthen client relationships, and adapt your business model to thrive, even when the economy shifts.
Every salon aims to be a sanctuary of relaxation and transformation, yet many fall short in ways that may not be immediately visible. Enter the secret shopper—a discreet observer with a keen eye for detail, entrusted with the mission of revealing the untold truths behind salon doors. From the subtleties of professional conduct to the nuances of ambiance, explore common pitfalls and actionable insights that empower salon owners, managers, and staff to elevate their standards and performance.
Sponsored by Aura
With a numbers mindset and an attention for detail, Operations Manager Kyla Bilancione is the perfect complement to Kelly Weary, the owner and a working stylist at Belle Ciel Salon in St. Johns, Florida. Find out how she helps the salon thrive.
Having grown his professional career within the walls of Cloud 9 Salon and Spa, Nathan Dean has firsthand insight into client care, operations and the daily rhythm of a working salon. The salon's owner Kim Cloud (also his mother) is extremely proud to witness him grow the salon team and culture.
Building your salon business is not just about driving new visits, it's also about retaining existing clients, as those repeat clients keep your business alive. What are the key metrics, and how do you measure? And most importantly, how can you improve?
Sponsored by Phorest
In the first in our new Meet the Manager series, we meet Laran D'Estachio who has helped Owner Peter Evans grow the single location Stella Nova Spa Salon into three locations, while launching four Barrelli Barber locations.
The key to managing different generations within your team is meeting each one where they are at and finding ways to bridge the groups together. 360 Beauty Consulting's Allyson Hurley King talks you through it.
SALON TODAY is launching a new column that celebrates the managers who help inspire team members, elevate the guest experience and carry out the visit of salons, spas and barbershops. Sharing the story of your Next-in-Charge is as easy as filling out our questionnaire and uploading a picture.
In times of economic instability, salon clients may change their spending habits, prioritizing essential services over luxury experiences, making it essential for beauty professionals to adapt. By implementing effective strategies and embracing innovative solutions, you can do more than survive by positioning your business to thrive long-term. In this comprehensive guide, explore practical ways to navigate through challenging times and maintain a successful business.
Sponsored by Aura
Content shouldn’t be the thing that holds your career back, it should propel you forward.
Sponsored by Harper Ellis Hair Co
When a septic backup destroyed 90% of Soleil Salon and Spa, Owner Luisa G. Garcia combined a goal tracking system from Qnity and a performance app from Phorest to engage her team in the Unicorn Challenge, keeping them focused on goals instead of the chaos around them. Her inspiring story led us to award her with our SALON TODAY 200 Courage in Leadership Award.
Unlock the secrets to your salon’s marketing success with a deep dive into key performance indicators (KPIs). Discover how understanding these powerful metrics can elevate your brand recognition, deepen client engagement, and boost revenue. With practical insights and actionable strategies, this guide empowers you to transform your salon marketing efforts, stay ahead of the competition, and resonate with your target audience.
Sponsored by Aura
See our SALON TODAY 200 stats at a glance and access all of this year's honoree categories from one place.
This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.
Streamline your business operations with the right practice management tool. Discover where to find the top-rated software designed for the demands of med spas.
Sponsored by PatientNow
Spark Pro Global helps busy entrepreneurs do more, faster, so they do not get bogged down with endless emails and To-Do Lists.
A big cheer to our 2025 SALON TODAY 200 honorees in Growth, who master a number of best practices to propel their businesses forward, including the team from Studio Wish in Twinsburg, Ohio. (This is the second half of our honorees in this category.)
