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Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
Lei Cicero bought a failing salon and turned it around, then used data from her software management program to tell her when the time was right to expand.
Sponsored by Salon Iris
With Shortcuts Software's partnership with Google, the "Book Now" appears on participating salon's Google listings, making it easier than ever for new guests to find their way into the salon.
Today's salon management software programs come with a lot of bells and whistles, but what are the key features you need to run a growing and profitable business? This blog outlines the essential things to consider before you make that investment.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
With two thriving Aqua Salons and Spas, Amanda Barror and her team are busy, but they are finding the time to focus on the guest experience and team building by shifting scheduling tasks online.
Sponsored by Rosy
Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.
