Eufora International announces Phorest Salon Software as an exclusive salon software partner. Customers will benefit with more powerful metrics and tools through the sharing of data and insights, and with a co-hosted education program.
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.
How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.
Clients who stretch their appointments, or worse who stray to other salons, leave costly holes in a salon’s appointment schedule. An automated marketing tool now can track a client’s history, determine when she’s overdo and send her a reminder to book her next appointment.
A new survey of 1,000 owners by Phorest Salon Software discovers that almost half have considered giving up their dream of salon ownership--then the survey explores the reasons these owners are feeling so overwhelmed.
Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.
In an effort to make a positive environmental change, Phorest Salon Software encourages all salons to take the Salon Paperless Pledge, committing to produce zero paper receipts on October 24.