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Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.
With a captivating lineup of speakers and plenty of prime networking opportunities, Phorest's Salon Owner Summit Roadshow plans to take Philly by storm this October.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
For most salon owners, the prospect of changing over their salon software is a daunting proposition. And yet, sometimes the need outweighs the fears and a business owner knows it’s time to take the plunge.
Sponsored by Phorest Salon Software 2021
After a successful 5th Salon Owners Summit in Dublin, Ireland, in January, Phorest takes its popular event on the road with a one-day show in Chicago this April. Discover who is speaking and find out how to sign up.
A cavalcade of top-notch business speakers at the 2019 Phorest Salon Summit in Dublin, Ireland, fire up the nearly 600 salon owners in attendees, preparing them to grow in the year ahead.
At the first Salon Digital Summit in Los Angeles, Phorest's Chris Brennan helps salons navigate online reviews—mastering the techniques for soliciting for client reviews, as well as handling negative ones.
Inspired by the success of its #30Days2Grow challenge, Phorest Salon Software designs a week-long retail competition, invites all salons to enter, and issues daily challenges to the participants. What happens to these salons' retail sales is beyond inspiring.
Following the success of its #30DaystoGrow challenge last Spring, Phorest Salon Software organizes a fun week of daily challenges to encourage participating salon teams to focus on retail, fueling sales.
At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.
With online booking, reputation management, and a strong marketing program, Maggie The Salon is seeing strong growth in 2018.
Marie Lanza, owner of the David Ryan Salon in the Hell's Kitchen area of NYC, is proud of her lovely salon that she designed—along with the help of her husband.
