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Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Residents in Colorado, Florida and Massachusetts are on the search for youthful skin.
Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...
SALON TODAY announces 50 STAMP winners in 30 different categories.
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
In Londonderry, New Hampshire, sleek lines, elegant lighting and an open layout welcome guests into an escape. The serene setting is a Salon of Distinction in the 2022 Salons of the Year competition.
A new study reveals how many residents per state search for beauty-related terms, plus reveals the terms that the top contenders tend to search most.
When Faces DaySpa of Hilton Head, South Carolina, captured the U.S. Chamber of Commerce's Small Business of the Year Award for the Southeastern United States, Owner Patricia Owen never dreamed it would lead to a trip to Washington D.C. and an opportunity to meet the President. But in mid-October, Owen found herself sharing her spa success story with attendees of the U.S. Chamber of Commerce's launch event for its American Free Enterprise, Dream Big program. And a few weeks later, that opportunity led to a trip to the White House and an introduction to President Barack Obama.
Credit and debit cards are quickly replacing cash and checks as the preferred methods of payment, and this can be convenient for both salons and their clients. For owners, accepting credit cards makes transactions quicker and more efficient, as well as creates greater customer satisfaction and increased sales.
SALON TODAY's annual technology guide helps salons, spas and barbershops compare and contrast different tools, from salon management software to specialty apps, to make the smartest decisions for their business operations.
