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Every client who enters your salon carries a unique story, often concealed beneath layers of emotions and experiences. By understanding the unique journeys of your clients, you have the power to uplift their experiences, providing not just hair solutions but also comfort, empathy, and empowerment.
The shift towards a consumer-centric salon model represents a significant evolution in how salons engage with their customers and art can be the catalyst. When you can make the customer's journey immersive and personalized, you differentiate your business and create a profit-centric business model.
Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.
Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.
To help you strengthen your business for the uncertain economic times ahead, Boulevard's Shanalie Wijesinghe steers you away from recession strategies and toward resiliency tactics.
A recent study found that only 20% of hairstylists in the United States make more than six figures a year. So what makes those 20% different from the rest? The research found these stylists had one critical characteristic in common, they have mastered the client experience.
Salon Owner Nicole Strachan examined all her systems and thought about ways to integrate luxury into her client experience. Here, she shares her top tips.
An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
