37 talented finalists brought their creative and color visions to life onstage as they competed in the Wella Professionals North American TrendVision Awards.
“The future is incredibly bright for Olaplex, and I know Reuben, with his experience, talent, and personality, is an excellent cultural and professional fit to shepherd Olaplex into its next chapter of growth," says Dean Christal, founder of Olaplex.
This new location brings together Wella Professionals, System Professional, Nioxin, Sebastian Professional, Londa Professional, Sassoon Professional, Clairol Professional, Wella Color Charm, OPI and ghd, under one roof.
Jeffrey LaMorte and Vance Theodore invited their staff, friends, and family to view the talents of Wella Top Artist Dana Lyseng and Sebastian International Artist Anthony Cole, onstage, demonstrating color, cut, and style techniques during a live runway show. And all the money raised went to charity, BrainUp.
Winners were selected based on their creative skills, professional experience, and video submission detailing how the scholarship would impact them personally or professionally.