Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
With a small team, Vannessa Houlihan needed a software program with some muscle power, but she wanted something simple to use. She found Rosy and embraced its automated marketing, automated confirmation system and its e-commerce capabilities to grow her young business.
When accountants study an e-commerce system like SalonInteractive, they calculate the savings that go deeper than owners realize. Kopsa Otte's April McDaniel lists the benefits.
The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.