Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.
To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
While Debra Penzone will share her journey of transforming a 50+ year-old brand to reach new client demographics, Phorest's Britni Volkman will share salon benchmarks and give you new targets, and owners Bonnie Conte and Coral Please will share strategies that drive their retail sales.
With additional capital, SpotOn software and payments company will further its investment in digital-first solutions, providing small businesses with products they need to thrive in today's challenging business climate.