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With a captivating lineup of speakers and plenty of prime networking opportunities, Phorest's Salon Owner Summit Roadshow plans to take Philly by storm this October.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.
A survey conducted by DaySmart Software and Reserachscape International concludes that small business owners prefer cloud-based software over on-premise software to run their businesses. Findings also indicate that business owners who grew up in the digital age are more likely to use business management software.
In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.
When a salon employs a number of assistants across locations, it can be challenging to control quality as each assistant is educated by a different mentor. To create both consistent education and service, Anna Walt and Kenzie Welch develop short education videos to compliment the salon's education program.
RJ Horsley, president of SpotOn, shares how automated solutions can increase revenue by booking more new clients, improving client retention and reducing no-shows.
Are you ready for artificial intelligence, salon mobility and personalized marketing? These are the trending business “musts” for salons.
Sponsored by Millennium Systems International
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
Shortcuts recent partnership with bgX, an on-demand tech service that has a relationship with Uber, will help salons fill their clients requests for mobile beauty services and beauty services at home.
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
The salon combines cutting-edge smart home technology with the more than 30 years of experience shared between co-owners Ted Gibson and Jason Backe.
Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.
Functionality, integration, experience—no question these are all critical in a salon technology product. But the truth is, for many salon owners who didn’t grow up in a world of coding and don’t speak tech language, it’s the human connection that’s most important.
Sponsored by SalonClouds+
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
