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Buddy System CardsWilliam Edge SalonsNew Braunfels, TexasOwned by: William EdgeTo help team members connect with prospective clients, William Edge Salons designed a series of colorful, square cards promoting a range of offers including product ...
Slow FoodTyler Mason Salon SpaIndianapolis, IndianaOwned by: Tammie BakerWhen Davines relaunched its Essential Haircare line this year, it partnered with Slow Food International, an organization that prevents the disappearance of local food ...
Fifty Shades of GreyImpressionsMequon, WisconsinOwned by: Kitty TierneyKitty Tierney knew that the release of Fifty Shades of Grey would attract the attention of her target market, so she partnered with her local theater to air the movie two ...
Way to Say I DoThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the last quarter of 2014, The Charles Penzone Salons decided to refresh their bridal presence in the marketplace. They started by designing a bridal ...
Summer Beauty CocktailJillian Grace SalonWest Grove, PennsylvaniaOwned by: Jillian TuskwethTo counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty ...
Lunch with UsSalon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoLast year in a marketing meeting, the Salon Rootz owners and their team brainstormed about a continuous lull the salon experienced for its newer service providers between11 ...
Cherish a MomentThe Black Cat Salon and SpaKailua, HawaiiOwned by: Katy Gassaway and Jentry PetzoldWhen the Black Cat first opened its doors, the owners would leave business cards with some of their favorite quotes wherever they ...
Graffiti MuralPlanet SalonLos Angeles, CaliforniaOwned by: Ginger BoyleWhen Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never ...
The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...
Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...
Irrefutable Laws of LeadershipSalon ConcreteRed Bank, New JerseyOwned by: Christine ZilinskiDuring the past year, Christine Zilinski embarked on an intense training program through leadership expert John Maxwell. As a result, she discovered her ...
Tips and TrendsModern Concepts SalonAshburn, VirginiaOwned by: Cathleen Jefferson and Anna Michelle JacksonModern Concepts Salon’s tagline is,“Where You Always Love Your Hair,” and the team helps that cause by maintaining a ...
Terry’s Style BlogNuovo Salon GroupSarasota, FloridaOwned by: James Amato and Terry McKeeTerry McKee is a prominent voice in fashion and style in the greater Sarasota, Florida area. He’s fashion editor of Sarasota Style magazine, a ...
InstafamousEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillThe team at Eden had two goals—they wanted to encourage guests to take salon selfies, then hashtag and post the images. And they wanted to appeal to a younger ...
Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...
Story of the WeekInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsAfter attending John DeJulius’ Secret Service Summit in the fall of 2014, LeMonds was inspired to ...
Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...
