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Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...
Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...
Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.
Mario Tricoci CareersMario Tricoci Hair Salons & Day SpasPalatine, IllinoisSubmitted by: Kelly Ehlers, Ideas that EvokeThe internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and ...
Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...
Join the Nuovo TeamNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoTo target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were ...
Employee Recruitment MaterialsStand-Up BannersInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsTo create a huge visual impact when attending student recruitment opportunities ...
Beauty NotesCaruh Salon & SpaSeattle, WashingtonOwned by: Cynthia DeSotoThe Caruh team felt handing out business cards was an awkward action based on a desire to sell. So they scrapped the idea of business cards and replaced them with Beauty ...
Salon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoSalon Rootz’s mission statement, “To create a personal, individual, and unforgettable experience built on passion, integrity, creativity and community” is ingrained in ...
Namaste Service PledgeNamaste Pure Design SalonsDenver, ColoradoOwned by: Rick Van De Riet and Tommy PernellNamaste’s service pledge started out as a salon project in which each associate wrote what standards they wanted to see in the ...
Passport to BeautyPure the Blowout BarEncinitas, CaliforniaOwned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. ...
The Red Door GalElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly EhlersIn an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially ...
Covering the GreyAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie Bennett During the airing of the much-anticipated Fifty Shades of Grey, Atelier SalonSpa and Studio partnered with the nearby CineArts theater to persuade ...
Angels for KidsSalon Rootz Medina, OhioOwned by: Jen Tryon and Sheila Barco Partnering with the Angels for Kids organization, the team at Salon Rootz helped underprivileged kids make a positive, fresh start on the first day of school ...
Honey & SageHoney & Sage SalonLos Altos, CaliforniaOwned by: Donna GardnerDonna Gardner is a Gardner by name and a gardener in expertise, so her philosophy of nurturing all things directed every step of her rebranding process.When ...
Show and TellAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingAir Blow Dry and Salon’s menu doesn’t just describe their signature blowouts to clients—it actually shows them. In the menu, several of the ...
The Red Door Ambassador ProgramElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly Ehlers, Ideas that EvokeThe Red Door Gal Social Media Ambassador program was developed to reach a younger, digitally savvy audience and expand ...
