Salon Today
MenuMENU
SearchSEARCH

WELLA TREND VISION: A Chat with Philip Ferreira

Philip Ferreira wins the Gold in the Color Category for ITVA 2012. Here is an interview with Philip just after the victory, as well as two bonus videos!

Maggie Mulhern
Maggie MulhernBeauty and Fashion Director, MODERN SALON
Read Maggie's Posts
October 29, 2012
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
WELLA TREND VISION: A Chat with Philip Ferreira
1/9
2 min to read


"This is the biggest rush of my life," Philip Ferreira, winner of the 2012 Wella's Trend Vision Award, told me just moments after grabbing the gold in the coveted "Color" category. "It was a rush winning the national award...and now this....." Philip was beaming in the press lounge where he fled to seek refuge from the throngs of well wishers. Although he needed a break, I couldn't resist and decided to ask him a few questions. (The press lounge is NOT a great place to hide.) Although the lighting wasn't ideal (our camera is an IPHONE afterall!) you can still see through the blue to sense Philip's genuine joy.

In the first video, Philip fills us in on his color and cut concept (it's cool...has to do with photo negatives) and also gives us the secret to his special color formula.

Ad Loading...

The next two videos result from true serendipity. The first one following the Philip interview was taken the moment it was announced that Canada was bringing home the gold. I was sitting next to several Canadians, including Joan Harrison of Canadian Hairdresser Magazine, Jeannette Kier of Wella and Laura Dunphy of Salon Magazine. They did not take the win lightly.

The third video was taken as Philip and model Masa Lizdek took their last turn for their final viewing by the judges. I was setting up to make sure I got the United States (Matthew Hom and model Zoie McClouskey) and the bonus was that Canada had just hit the stage.

Congratulations to Philip, assistant Katie Sullivan and Masa. Oh...and to Joan, Laura and Jeannette....and to all of Canada. It's a rush for Philip and for ALL of North America.

More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Volunteers at HairToStay Does the Bay
In The Know|Articles|Jul 30, 2026

Take the Plunge with HairToSay Does the Bay

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.

Ad Loading...
Headshot of Sheue Pella
In The Know|Articles|Jul 28, 2026

The Invisible Work of a Rebrand

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Ad Loading...