MENU
SEARCHTruss Professional hosted the #inbeautyweTRUSS Launch Party on October 27, 2016 at the Buddakan restaurant in New York City, to celebrate the debut of Truss Professional in the U.S. and the launch of the new Alexandre Herchcovitch Truss haircare line.
Rachel Apollonio, Real Housewives of New Jersey star Teresa Guidice, Truss CEO Manuella Bossa, Tata Estaniecki, and Gabriela Sales attend the #inbeautyweTRUSS Launch Party on October 27, 2016 in New York City.
Truss Professional hosted the #inbeautyweTRUSS Launch Party on October 27, 2016 at the Buddakan restaurant in New York City, to celebrate the debut of Truss Professional in the U.S. and the launch of the new Alexandre Herchcovitch Truss haircare line. was an outstanding success.
Truss Professional, founded in Brazil, is a full-service manufacturer of haircare, styling, smoothing and hair color solution for salons.
“We are so excited to be hosting this launch in New York, a vibrant city known for it’s fashion, trends and culture, as well as home to NY Fashion Week, where every year fashion leaves the past behind and looks forward to the future,” says Manuella Bossa, CEO and Founder of Truss Professional. “Truss is deeply rooted in fashion, while marrying state-of-the-art technology and natural ingredients to deliver exceptionally beauty hair results to our clients.”
Every season, the renowned fashion designer, Alexandre Herchcovitch, creates a new package design for Truss Professional inspired by the collection he presents on the runways. The product formulas are rich in hyaluronic acid, an anti-aging ingredient used in most skin cosmetics, to stimulate growth and fill porosity levels in hair.
In addition to revealing the new line, guests had the opportunity to mingle with social media mavens like Rachel Apollonio, Camila Senna and top stylist/barber Lena Piccininni, as well as Real Housewives of New Jersey stars Teresa Giudice and Delores Catania.
For more information on Truss Professional, visit usa.trusscosmetics.com.
Originally posted on Modern Salon
The new service, which builds and maintains websites for fitness and wellness businesses, is the second in Playlist's suite of AI-powered apps, which includes AIConcierge, designed to improve client engagement and booking conversions.
Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
