Damola Adamolekun and John Paul DeJoria to Headline the 12th Annual PBA Executive Summit
Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.
by Stacey Soble
The Beauty Brand: Introducing Guest Blogger Bonnie Bonadeo
Introducing our new Guest Blogger, Bonnie Bonadeo.
by Bonnie Bonadeo
November 7, 20122 min to read
I am one decade and one year more than 20 years in the industry. I was told that anything over 20 just say 20+ but the other 11 years still count and with the way technology, branding and education have changed my 20+ year tenure is just not enough to express the transformational experience I have, for instance, we didn’t use the word branding 10 years ago.
Bonnie Bonadeo
The BEaUty Brand Blog is designed for beauty professionals on how U can better promote yourself, your ideas and creativity through your business/es, staff and clients. BEaUty Brand is the authentic approach to understandingyour personal brand, developing your brand, creating theawareness and of course sharing your beauty brand.
Let’s first talk about a brand, according to Seth Godin branding expert…he states “A brand is a set of expectations, memories, stories and that taken together account for a consumer’s decision to choose one product or service over another, if the consumer does not pay a premium, make a selection or spread the word then no brand value exists for that consumer.
There is something special that you possess enough that you are willing to provide it and bring it forth to the world, let’s explore it, refine it, expose it and create your BEaUty Brand. As an expert (because I have 20+ years in the industry) I help develop and promote artists and speakers in our industry to be better at expressing their passion and branding their talents.
Be sure to follow me and add your ideas too, I know I am not the only expert.
More In The Know
The Alternative Hair Show Arrives in Spain for the First Time with LOOK Madrid
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
by Staff
Artègo USA Assumes Control of its U.S. Distribution, Plans for Growth
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
by Staff
Expert Shares Fundamentally Different Approach to Leadership
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
by Stacey Soble
Black Hair Reimagined: The New Era of Beauty
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
by Stacey Soble
UV Hair Protection from JVN Hair
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
by Stacey Soble
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.