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SEARCHFour quick reads packed with powerful knowledge for salon owners and managers. SALON TODAY-recommended articles tackle recruitment strategies, profile an owner's growth journey, detail the revenue opportunity in hair extensions, and share growth tips from award-winning salons.
A mural that encourages recruitment at Paris Parker Prytania.
SALON TODAY is always looking connect salon owners and managers with good ideas and best practices they can borrow from one another. These for articles from avedameansbusiness.com put the spotlight on professional growth. Learn about powerful recruiting strategies, find out how one owner achieved 200 percent growth in two years, get the inside scoop on how to increase revenue with hair extensions, and read 10 growth tips from the SALON TODAY 200.
Paris Parker’s Garrison Neill, marketing director, and Tatum Neill, creative director, share their strategies for recruiting stylists who fit with their culture and want to build a meaningful career.
The Neills’ tips include everything from how to speak to large groups of students at schools to maximizing social media to reach desired candidates.
Two Years, 200-Percent Growth,
When Salon Thirty-One Owner Hope White hit a growth plateau in her salon, she knew she had to make some changes. And she didn’t make small tweaks. A new location, a new line of products, an adjustment in hours/shifting, and a price hike created a revolution in her business. These big changes weren’t always easy to implement, but the growth results were worth it.
Source: The Ritz for Hair Instagram
Increasing Service Revenue 13% With Hair Extensions
Four owners and managers detail their experiences in adding a new profit center to their business—VoMor hair extensions.
They didn’t just boost profits, either. They inspired their stylists, hooked clients onto a new service and boosted their bottom line.
Discover how adding extensions can benefit your business from these owners’ careful research, marketing plans, and strategies for motivating stylists.
Source: Josephines Salons Instagram
This year’s SALON TODAY 200 salons were full profitable ideas and insightful plans. We highlighted 10 of our favorite growth strategies any owner can adapt and implement in their own salon.
Learn about time-saving apps, streamlined education, leveraging online reviews, how to create an advisory board and much more.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
