Raylon is celebrating 60 years as a full service distributor by hosting Beauty Palooza, a three-day expo of art, fashion and inspiration. Beauty Palooza will be held at Bally’s Atlantic City September 21-23, 2013. The event will offer attendees a roster of theater presentations, workshops and product exhibits and programs that focus on fashion, styling, hair color, business and motivational programs featuring a who’s who of industry leaders.

Howard Hafetz, CEO of Raylon Corporation, is extending a personal invitation to salon professionals, saying, “It should be the most exciting event we have ever put together in our entire history. Please make sure you and your staff will be there to gain inspiration, information and to party!”

Hafetz adds, “There will be theater presentations from the industry’s most dynamic assortment of hairdressers and icons, hands-on programs for those that want a more elaborate technical opportunity, as well as inspiration and success programs for stylists and owners. On top of that, there will be an awesome selling area to enjoy unbelievable show specials, as well as a party at Dusk Nightclub Sunday night.”

Highlights of the fashion theater at Beauty Palooza will include presentations by NAHA winner Charlie Price; Mike Karg and the KARG DryHair Cut 2013; Tabatha Coffey’s Good Business Rules; How to be a Super Star with motivational leader and coach Geno Stampora; Celebrity and Fashion styles for the salon client by Rodney Cutler and Finding your Obsession with Justin Isaac and Lauren Hagen.

The workshop agenda will include Men’s Haircutting with Jay Fata; Color and Styling for Fashionistas with Carlo Novoa, Jo Blackwell and Pepper Pastor; Pure Form Cutting Workshop with Pureology’s Wendy Belanger; The Art of Highlighting with Adrienne Rogers; Team Leading and Coaching with Jay Williams and Josh Hafetz; and Justin Isaac’s Color, Color, Color workshop.

“Relationships count,” says Raylon President Josh Hafetz. “Turning 60 is just a number. What it really signifies, however, are the incredible relationships Raylon has built over its history. We look forward to celebrating these all-important relationships by having you join us at Beauty Palooza.”

To register for Beauty Palooza, and receive ticket information, visit raylon.com.