KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Now that you’ve embraced the new normal, it’s time to grow your business.
This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.
November 2, 2020
In partnership with
2 min to read
SALON TODAY continues to provide resources and information for owners to sustain their business in a COVID world, as does Aveda. Visit avedameansbusiness.com for articles and tips on growing and managing your salon during a pandemic.
This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.
SALONS PROVING TO BE SAFE SPACES
Months after opening, salons continue to be a safe space for clients and staff. Learn more about what owners are doing to stay safe, communicate their efforts, and give their team a schedule that provides flexibility and a pre-COVID salary.
BARBARA DE LAERE ON AVEDA’S VISION FOR THE FUTURE
Aveda’s Global Brand President Barbara De Laere shares the strategies, new products and recruitment plans that will lead Aveda owners into a new year with a plan for profit.
AVEDA PUTS THE SPOTLIGHT ON TEXTURE
Aveda’s Texture Team creates a Texture jam and revamps Aveda Institute curriculum to include texture in all classes from cutting and styling to coloring. Texture will weave through every part of the curriculum, giving students the confidence to work with hair of all types upon graduation.
BOTANICAL REPAIR DELIVERS STRONGER HAIR AND SALES
It’s finally here! The revolutionary Botanical Repair treatments and retail line strengthen hair from the inside out. Formulated and tested for all hair types, this line repairs damaged hair and offers salons additional revenue opportunities in add-ons and retail.
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.