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Now that you’ve embraced the new normal, it’s time to grow your business.

This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.

November 2, 2020
Now that you’ve embraced the new normal, it’s time to grow your business.

 

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2 min to read


SALON TODAY continues to provide resources and information for owners to sustain their business in a COVID world, as does Aveda. Visit avedameansbusiness.com for articles and tips on growing and managing your salon during a pandemic.

This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.

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SALONS PROVING TO BE SAFE SPACES

Months after opening, salons continue to be a safe space for clients and staff. Learn more about what owners are doing to stay safe, communicate their efforts, and give their team a schedule that provides flexibility and a pre-COVID salary.


BARBARA DE LAERE ON AVEDA’S VISION FOR THE FUTURE

Aveda’s Global Brand President Barbara De Laere shares the strategies, new products and recruitment plans that will lead Aveda owners into a new year with a plan for profit.

AVEDA PUTS THE SPOTLIGHT ON TEXTURE

Aveda’s Texture Team creates a Texture jam and revamps Aveda Institute curriculum to include texture in all classes from cutting and styling to coloring. Texture will weave through every part of the curriculum, giving students the confidence to work with hair of all types upon graduation.

BOTANICAL REPAIR DELIVERS STRONGER HAIR AND SALES

It’s finally here! The revolutionary Botanical Repair treatments and retail line strengthen hair from the inside out. Formulated and tested for all hair types, this line repairs damaged hair and offers salons additional revenue opportunities in add-ons and retail.

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In The Know|Articles|Sep 1, 2026

Global Feminist, Therapist and Powerlifter Barrie Zucal Delivers Bold Rallying Cry Against 'Debilitating Goodness'

At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.

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