ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Neuma California Experience Builds Skills, Develops Team
NEUMA recently held its annual California Experience, an educational and lifestyle event in Huntington Beach, CA.
by Staff
October 2, 2017
NEUMA was honored to host two special event speakers. Dr. Nadim Shaath, President of Alpha Research & Development, spoke on the historical importance of essential oils and how ecological and sustainable sources affect product fragrances today.
1/4
2 min to read
NEUMA recently held its annual California Experience, an educational and lifestyle event in Huntington Beach, CA. With its sunny beaches and relaxed vibe, the location was the perfect place for salon owners, stylists, distributors and salon consultants from across the United States and Canada to see where NEUMA was developed and join their Design Team for hands-on education, inspiration and networking.
Education, Excursions & The Beach
Monday’s general session covered the latest NEUMA product and marketing updates, followed by a focus session for salon owners. Monday afternoon an excursion to NEUMA for a factory tour allowed visitors to see the brand’s manufacturing first hand. The day ended with a quintessential California experience: a beach BBQ!
Tuesday was a day of workshops conducted by NEUMA Design Team offering hands-on education for cutting, styling and social media:
Jamie Doriot and Greg Garcia gave an interactive Focus Session presentation on how to navigate the rapid change in the professional salon industry.
David Bangham presented ‘Change With No Change’ on how to offer long hair clients haircutting options without scarifying length. He also led a second workshop on how to step up your services with advanced haircutting and texturizing techniques.
Amy Johnson presented how to create quick and easy upstyles for brides and bridesmaids.
Meleesa Luna presented a session using cutting edge style techniques with classic braids. Meleesa’s second workshop focused on creating red carpet hair with sexy and sleek hairstyles.
Peter Felix presented ‘Cut To The Finish’ with new haircut and hairstyle ideas for male clientele.
Jesi Hilts and Ashley Wiley presented an exciting session on how to increase social media presence and create sharable content.
Jin Bang presented on how to create the modern big hairdo using modern hairdressing techniques to create texture.
Special Guests: NEUMA was honored to host two special event speakers. Dr. Nadim Shaath, President of Alpha Research & Development, spoke on the historical importance of essential oils and how ecological and sustainable sources affect product fragrances today. Guest speaker Amy Goei, National Senior Director of Green Circle Salon, shared passionately about the program and its partnership with NEUMA. All salons are encouraged to become a Green Circle Salon to help minimize salon waste and more to come in 2018! Find out more about Green Circle at: https://www.greencirclesalons.ca.
Topics:educationIn The KnowIndustry NewsSalon ManagementEmployee Management & Team BuildingPhoto Gallery
Originally posted on Modern Salon
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.