KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
LA Makeup Trade Show a Sold-Out Success
The International Makeup Trade Show (IMATS) in Pasadena, CA welcomed makeup artists, makeup enthusiasts and media to three-days of education, makeup bargains, and an awards show for Beauty Vlogger of the Year on YouTube.
June 27, 2012
1/21
2 min to read
The International Makeup Trade Show (IMATS) in Pasadena, CA welcomed makeup artists, makeup enthusiasts and media to three-days of education, makeup bargains, and an awards show for Beauty Vlogger of the Year on YouTube.
Online phenom Perez Hilton hosted the FACE (Fine Artistry of Cosmetic Elites) Awards, a joint production of NYX Cosmetics and Makeup411, to recognize the artistry and talent of beauty vloggers.
Michael Cain, Director of Education for Macadamia Natural Oil, was on the judging panel and Macadamia stylists did the hair for the final designs.
“We partnered with NYX and provided hair products and stylists who collaborated with the contestants to help realize their vision. It was a really positive event. Competition is healthy—it keeps you striving, learning and trying to improve.”
The six finalists--BeautyliciousInsider, ProMUAnetwork, iwanted2c1video, CharismastarTV, Sabsbeauty, GoldieStarling--were selected out of a field of vloggers who submitted their videos for consideration. They were judged on Composition, Technique, Innovation, Kinetic (having a spirited, fresh impact) and Illuminative (having a professional and inspirational affect). Hilton said, "And I will be secretly judging them on their fierceness."
On the trade show floor, cult favorite Obsessive Compulsive continued to win over fans with its vegan approach. Dinair Airbrush Systems' booth filled most of one wall and the artistry on display stopped traffic. The many brush companies showed the importance of using the right tool for the job. And in the Special FX Pavillion, scary monster makeup looked surprisingly beautiful up close.
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.