Members of the Joico team joined the Boston-based Charles David Salon and Spa groups for the first annual Joico Symposium. More than 65 Charles David stylists gathered for this two-day, hands-on event at the Charles David flagship salon in Massachusetts. Joico International Artistic Director Damien Carney and International Vero K-PAK Color Artistic Director Sue Pemberton led the education, which focused on Joico’s signature J-Cutting and J-Coloring techniques, and were supported by Joico Artists Pam Mezinger and David Scott, who conducted the programs for the salons’ new associates
Also on hand to celebrate the new collaboration were Joico Senior Vice President and General Manager Sara Jones and Director of Education Angelia Polsinelli. "The opportunity to be the product of choice for one of the top salons in the U.S. is an honor for us," says Jones. "Buddy and David's business philosophy mirrors ours at Joico/Minardi...we were meant to be together!”
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According Charles David co-owner Charles “Buddy” Dudley, all of the techniques covered in the training sessions offered “the perfect blend of creativity and wear-ability. These were looks that our stylists began doing the very next day because they were suitable for any age, any type of client and any location on the globe.”
In addition to the two days of intensive education, Joico hosted an after-class cocktail party, and treated students to meals and refreshments throughout the weekend. During the cocktail party, Sara presented the team with a special gift—an artistic glass sculpture symbolizing the new connection between the Joico and Charles David brands and the potential to take both to new levels of success.
“Usually it’s like pulling teeth to get busy hairdressers to give up a weekend with their families to come to an educational event,” says Dudley. “So it’s a testament to the Joico team that we didn’t lose a single person between day one and day two, and everybody stayed to the very end. Everything was so well-organized and well-run and the stylists left with so much great new information. And we are so honored that Sara and Angelia joined us. Now we are really looking forward to the Second Annual Symposium!”
TheCharles David Salon and Spa group recently opted to convert its professional portfolio to the Beth Minardi SignatureColor, JoicoVero K-PAK Color,Minardi Luxury Color Collection and Joico hair care and styling collections.
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