
Damola Adamolekun and John Paul DeJoria to Headline the 12th Annual PBA Executive Summit
Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.
Dermatologist Rebecca Baxt offers suggestions on how to prevent wrinkles.

We all know that certain hairstyles may HIDE wrinkles (like bangs!) and that visits to the spa for regular facials can make a big difference in the anti-aging game. The professional beauty industry offers some of the finest services and products to combat lines and creases, but Dr. Rebecca Baxt, a top NY Dermatologist, suggests we keep wrinkles at bay the old fashioned way: PREVENTION. Here she offers some tips for the salon professional...suggestions you may want to share with your client.
Sleeping Beauty
Though it us difficult to change sleeping habits, if you don’t sleep on your back—try to. Sleep lines are tough to get rid of. And though a good nights rest is needed for a youthful appearance, it doesn’t end there. Your position makes a difference when hitting the sack. “Avoid sleeping on your face or side with your skin all scrunched up in your sheets,” explains Dr. Baxt. “This will help prevent lines on your face, especially in areas prone to wrinkles."
Beautify Gently
When applying makeup or washing it off before bed, try to be gentle. Don’t rub around your eyes to wash out excessive eyeliner and mascara. Be gentle around the eyes. Don’t use harsh towels, avoid vigorously scrubbing your face or stretching your skin daily to apply makeup in sensitive areas. Take your time.
Like Mother, Like Daughter
How do you know if you are prone to wrinkles and in which areas? Look at an older family member’s face—especially your mother. If you suspect an upcoming battle with creases in your future, speak to your dermatologist about preventative measures. “Botox® treatments can be used to prevent wrinkles for women [and men] in their 20s and 30s,” adds Dr. Baxt. “It is a great time to start preventing wrinkles on the upper area of the face.”
Kiss Lip Lines Goodbye
Want to avoid lip lines? Don't drink from a straw repeatedly, smoke or constantly blow bubbles with bubble gum. Activities that cause you to pucker or purse your lips may result in added lines. If you are prone to lip lines— again observing family members to see if you might be genetically predisposed—, avoid pursing your lips. To further prevent lip lines, Dr. Baxt suggests laser hair removal to remove hair, or bleach, thread, wax or shave.
Maintain Protection
It is a given that avoiding the sun and using sunscreen is one of the most effective anti-aging measures. However, many people forget to reapply. Sunscreen only lasts 2-3 hours, so keep a powder sunscreen in your bag and reapply throughout the day.
@BaxtCosmedical<http://twitter.com/baxtcosmedical> on Twitter, “Like” Baxt Cosmedical<https://www.facebook.com/BaxtCosmedical> on Facebook

Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.

The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.

Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.

AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.

Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.

JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.