
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Easydry, a disposable eco-friendly towel, invented by Anne Butterly over ten years ago, has won the award for Best Ecommerce Site B2B 2017.

The DOT IE Net Visionary Awards celebrate Irish companies who excel in various categories, from marketing, innovation, technology, social media and ecommerce. The awards are sponsored by the Irish Internet Association - an organisation which has continuously ensured that Irish companies have the infrastructure and network of support needed to drive growth in the economy.
Easydry, a disposable eco-friendly towel, invented by Anne Butterly over ten years ago, has won the award for Best Ecommerce Site B2B 2017. This award recognises businesses who sell across multiple channels, provide excellent customer service and in particular those who are determined in their efforts to grow their business while embracing technology to meet their customers’ needs.
The award was presented to Easydry CEO Anne Butterly at the awards ceremony on the 15th September. The Easdry range of products enables businesses across the globe to reduce their carbon footprint while providing a cleaner, smarter service to clients and members.
“This category was very competitive, and we would like to congratulate the other companies who were shortlisted," Butterfly says. "We are thrilled to have won! It is fantastic to receive recognition for our ecommerce site – we are very proud of it.”
Easydry uses a range of digital marketing tools to increase brand awareness across the globe. They have extensive social media presence and use localised social media content to communicate with customers and attract new business.
In addition to this,they conduct email campaigns to encourage customers and potential customers to visit their website and browse the wide range of products available. The Easydry website contains testimonials, a Q&A section, videos and animations to entertain and educate our clients and visitors.
The Easydry blog section offers a variety of new, engaging content for all countries and sectors. The website was designed with the end user in mind, the aim was to make the website easy to find and navigate.
Easydry serves a number of sectors, from hairdressing, beauty, barbering, gyms and healthcare so it is vital that the buyer journey was straightforward for every user – that each visitor to the site could find products relevant to them and complete their purchase quickly, securely and easily.
To learn more about the DOT IE Net Visionary Awards click here - http://www.netvisionary.ie/
Vytal has won 14 major awards for Easydry:
2017
Best eCommerce Site B2B, Irish Internet Association Web Visionary Awards
2015
The Sustainable Water Achievement Award, Green Awards
Green Entrepreneur of the Year, Green Awards
2013
Overall Business of the Year, LCEB 20 Years Anniversary Platinum Awards
Woman in Business, LCEB 20 Years Anniversary Platinum Awards
2011
Eco-Business Award – Large Indigenous Company, Chambers Ireland CSR Awards
Green Entrepreneur of the Year, Green Awards
Businesswoman of the year, Louth County Enterprise Board Awards
2010
Export Award, National Enterprise Awards
Green-Tech Business of the Year, Irish Times Innovation Awards
Entrepreneur of the Year, Australian Hair Expo Awards
Exporter of the Year, Louth County Enterprise Board Awards
2009
Innovation of the Year, HJ British Hairdressing Business Awards
Best Renewable and Environmental Business, Louth County Enterprise Board Awards
About Vytal and Easydry
Vytal is the parent company which includes the Easydry product range.
Multi award-winning Easydry is a new-generation textile made from 100 per cent natural fibres. Innovative and highly functional, it guarantees complete hygiene and environmental sustainability.
Every towel is 100% biodegradable, made from natural wood fibres sourced in a sustainable way and transformed into towels using eco-friendly processes. Easydry is the only disposable towel to have been awarded the highly recognizable FSC certification.
Website:www.easydry.com
Originally posted on Modern Salon

Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.

Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.

Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.

The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.

Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.

A new report criticizes the regulations' impact against students and entrepreneurs.