Dermalogica Brings On District Manager for the Sun-Belt States
Brenda Opatz, a licensed skin therapist, sales trainer and educator, has recently joined the Dermalogica team as District Manager for the Southwest / Mountain sales territory,
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
Brenda Opatz, a licensed skin therapist, sales trainer and educator, has recently joined the Dermalogica team as District Manager for the Southwest / Mountain sales territory, which includes Arizona, New Mexico, Colorado, Utah, Las Vegas, NV and El Paso, TX. Opatz is centered in Scottsdale, AZ, which is also home to Dermalogica in Scottsdale, the new, state-of-the art hybrid education and retail center that hosts ongoing training and classes as well as the brand’s live presentations and special events including the hot-ticket Guest Speaker Evenings with skin care experts from around the world, and from all phases of the industry.
Opatz earned her Esthetician’s License in 2001, and completed a medical esthetics program beyond that licensing requirement. She also holds a BS Degree from Portland State University. For five and a half years, she served as part of the L’Oreal team representing SkinCeuticals, holding the titles of Senior Territory Sales Manager and Regional Sales Trainer, and working as part of the Leadership Development Program. She has also worked with the La Roche Posay and Allergan brands.
Ad Loading...
Earlier in her career. Opatz owned and operated her own skin care and makeup business in Scottsdale, and was a Dermalogica stockist. “I am so impressed with the current innovations in the Dermalogica brand,” she comments, “and I am very excited to re-join the professional skin care industry’s most influential ‘tribe’.”
And on her new position in the sun-belt desert states, Opatz says, “This is a high-growth region where age-smart and weather-wise skin care present huge opportunities for our industry. Our gorgeous mountains attract skiers, our sunny climate attracts retirees, and Las Vegas draws a global crowd which requires skin rejuvenation for an array of lifestyle reasons.”
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.