Karen Wilkin-Donachie joins Collective Beauty Brands (CBB) with a vision to expand the company and brands to establish a global footprint, further develop the culture of product innovation, continue building deep, personal connections with salon partners and consumers, deliver compelling digital and social ecosystems and unrivaled in-salon experiences. Together, the company looks forward to creating a future of continual advancement and progression for salons, stylists, consumers, and the beauty industry.

Ray Civello, CBB Founder commented, “We would like to congratulate Karen and welcome her as CBB’s new CEO. We are confident that Karen’s notable strategic leadership approach and beauty category expertise will be invaluable to the future growth and success of the company. I am excited to see the brands evolve and elevate. I know we will continue to inspire people with innovative, high-performance hair color and ultra clean, green powered shampoo, condition, styling, and treatment products people never knew they needed and cannot imagine living without.”

As an accomplished beauty industry executive, the core of Wilkin-Donachie’s work has been aligning with and growing beauty companies that are centered around positive impact for the beauty industry, global growth, and innovation. 

"CBB is a breath of fresh air for hair professionals around the world who are inspired by highly efficacious hair color and haircare products created with health, wellbeing and sustainability at the forefront of their development. It is a privilege to join Collective Beauty Brands at this especially exciting stage of the company’s evolution. I look forward to partnering with Ray and the CBB team to maximize the potential of CBB as we expand the global footprint of Color Space and BOB, and continue to set new aspirational standards for the beauty industry into the future,” said Wilkin-Donachie.

Wilkin-Donachie is an entrepreneurial, customer-focused leader who brings 25 years of international experience in North American, Asia Pacific and European regions, in the professional beauty industry through her CEO roles at Ultraceuticals and Pivot Point International and as Vice President of North American Sales & Distribution & Global Education at Aveda (Estee Lauder). She holds an MBA and Bachelor of Science Degree (psychology & physiology).

Born in Australia, Karen has spent fifteen years based in the US market maximizing the potential and global growth opportunities of professional beauty brands. The cornerstone to her success has been her dedication to unleash the full potential of her team, development of win/win partnerships with international distributors, and her ability to create an organizational culture that fosters collaborative strategic planning and a passion to execute with excellence. Beauty professionals inspired Karen’s career from an early stage. She has always deeply respected the work that they do and the positive impact they create in the lives of whom they touch.

About Collective Beauty Brands: Founded by hairdresser, visionary and entrepreneur, Ray Civello, Collective Beauty Brands brings together makers, craftspeople, artisans, hairdressers, and educators to transform and reformulate the beauty and wellness industries through the introduction of innovative, high-quality products, and true business partnerships.