MENU
SEARCHAn inside look at the cover-making process and how the SALON TODAY team added some extra impact to the November-December cover featuring Strategies' Neil Ducoff.
Photographer Roberto Ligrestri and an assistant work with Neil Ducoff of Strategies to create SALON TODAY's November/December 2013 cover.
Planning a cover shoot that features a “real” person—whether that be a salon person, stylist or industry expert—as opposed to a professional model can challenge. Models are taught how to move in front of a camera, how to pose to create interesting angles and capture the best light. In addition, when featuring a ‘real person,’ an editor is working closely with the photographer to create an image that also reflects that person’s expertise.
When I was communicating with our Modern Beauty Director Maggie Mulhern and photographer Roberto Ligresti on a photo shoot with Strategies’ Neil Ducoff, we tried to come up with a concept that would communicate that Ducoff is a leading salon business consultant and the founder of ‘No-Compromise’ leadership. We talked about posing Ducoff with the books he’s written, in front of a white board as if teaching a class or with typical coaching paraphernalia. But all of it seemed too gimmicky.
So we asked Ducoff to wear a suit sans tie—so he was professional but approachable—and shot him in a series of poses that communicated he was encouraging salon owners with his ‘no-compromise’ wisdom.
SALON TODAY's Art Director Himanshu Suthar then narrowed down the options to a few shots he liked best and created some different art effects to lend an interesting dynamic to the cover. I went to work by reaching out to Neil, asking him a list of things that he thought salon owners too often compromised in their business leadership. Turns out he’d just written a blog on that topic for one of his Monday Morning Wake Up e-mail newsletters.
I edited Neil’s lists and Himanshu and I created a backdrop wallpaper of compromises from which a now black and white image of Ducoff with a blue shirt pops. Then we played with our cover lines, further giving impact to Ducoff’s “No Compromise” concepts and the cover story written by Salon Today’s Lauren Salapatek, while including the fact that this issue features other salon business coaches and consultants.
And, here’s the finished result…
Check out the November/December 2013 feature....
- See more at: http://www.salontoday.com/news/salon-business/#sthash.ZF9TmySO.dpuf
- See more at: http://www.salontoday.com/news/salon-business/#sthash.BXQ84sjj.dpuf
- See more at: http://www.salontoday.com/news/salon-business/#sthash.ZF9TmySO.dpuf
BaBylissPRO and IGK have partnered to launch the BaBylissPRO Studio Trunk, transforming the professional tool brand’s digital Style Studio into a physical experience for the first time in its sixty-year history.
KEVIN.MURPHY's Flawless combines hair repair and styling benefits using KM.Re.Bond technology.
K18 Biomimetic Hairscience has partnered with Beauty Changes Lives to launch the K18 Future of Hair Scholarship, aiming to support aspiring professional stylists by reducing financial barriers to cosmetology education.
Rosy Salon Software integrates with Mya, empowering salons, spas, and barbershops to transform their websites into powerful, automated lead-generation machines.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
The Green Beauty Community Foundation convenes beauty brands, salon-industry leaders, educators, and sustainability organizations for a collaborative professional beauty gathering on September 23rd in New York.
At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.
From a Santa Monica apartment startup to the nation's largest sugaring and sunless tanning brand, SUGARED + BRONZED reaches a major milestone with 50 locations across 10 markets.
The Davines Edit reflects the brand’s passion for people and planet.
The new service, which builds and maintains websites for fitness and wellness businesses, is the second in Playlist's suite of AI-powered apps, which includes AIConcierge, designed to improve client engagement and booking conversions.
