Beauty Industry Rallies to Support Our Own Sandy Survivors
The effects of super storm Sandy continue to mount but the relief efforts are also increasing as the beauty industry makes moves to take care of its own. Read about how beauty pros have coped and how they are helping to support their fellow salon professionals.
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
The effects of super storm Sandy continue to mount but the relief efforts are also increasing as the beauty industry makes moves to take care of its own. Events have been planned to support salon professionals with more to follow. Read on, watch some videos of Sandy surivors, take part in an event and pass the word of any other industry-related fundraisers on our Facebook page: www.facebook.com/ModernSalon
HAIRDRESSERS HELPING HAIRDRESSERS
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A night of eye-opening beauty, “Hairdressers Helping Hairdressers” promises to pull-out-all-the-stops at an event in NYC on December 9. Ticket sales and donations made will go to the Professional Beauty Association (PBA) Disaster Relief Fund. The evening event will be broadcast live on the internet, 600 tickets are available for $100 each and salons and stylists are encouraged to donate, to attend and to learn more if they are in need of help.
Christine Zilinski, owner of Salon Concrete in Red Bank, NJ, with support from Proctor&Gamble, Davines, Takara Belmont and DePasquale Salon Systems has created Scissors forSandy, a nationwide cut-a-thon to provide relief to thousands of individuals and devastated families, many of whom will receive free haircuts on the day of the event.
The main event will be held on Monday December 10, 2012 from 12:00 noon – 8:00pm in theballroom at the Berkeley Hotel in Asbury Park, with additional salons participating throughout the US and Canada. Talented and experienced stylists will unite to offer haircuts for a minimum$40 donation and collect much needed supplies. Tickets can be purchased in advance at www.ScissorsforSandy.EventBrite.com. All proceeds will benefit Hometown Heroes Restore the Shore, an organization that directly supports the people and communities affected by Hurricane Sandy, as well as The Stephen Siller Tunnel To Towers Foundation, a relief fund buying food, water and needed supplies for Staten Island residents and other communities hit hard by Hurricane Sandy.
“The aftermath of Sandy has been a surreal experience. Many of our longtime friends and clients have lost their homes, but one thing is for sure, they have not lost their spirit,” says Christine Zilinski. “I have volunteered in some of the hardest hit communities and we are working together to clean and eventually rebuild our community. This disaster will always be a part of us. I created Scissors for Sandy to help ease the burden of those who are suffering the most.”
An evening of inspiration with Wella Creative Director Fabio Sementilli saw all proceeds from the event, including donations made, going to Hurricane Sandy salon victims. Cosmetologists Chicago (CC) annual holiday event on December 3 featured Team I.C.A.N. stars Kathryn Hornick and Brenton Lee, recently returned from the Wella International TrendVision in Madrid, and special guest artist Shirley Gordon.
Cosmetologists Chicago’s Board of Directors and Executive Committee will match all donations up to $1,000. Donations can be made at: www.americasbeautyshow.com/give
“Our peers on the East Coast are in our thoughts and we will do everything we can to help,” says Cosmetologists Chicago President Joseph Cartagena of Genacelli Salon & East Studio, Chicago. “Their needs are not just for the short term and neither will our support be. From our ongoing Presidents Scholarship program to donating more than $45,000 to salons affected by Hurricane Katrina, Cosmetologists Chicago is always there for salon pros.”
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Below, hear how Anthony Cole was devastated by the storm and how the beauty industry came to his aid. Plus, Snooki talks with Maggie Mulhern about efforts to restore the New Jersey Shore.
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